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nepestsports.com website review
Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 78 checks
This review found 36 issues worth fixing on nepestsports.com, 7 of them high impact, across 78 checks. The most urgent: page weight: 10.3 MB in 222 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,229 of 109,226 reviewed websitesbeats 72%
- #16,611 of 61,829 online storesbeats 67%
- #16,119 of 56,390 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 99 ms |
| May 30, 2026 | 102 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 122 ms |
| Jul 4, 2026 | 122 ms |
| Jul 11, 2026 | 122 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 131 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 141 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 111 ms |
| Sep 5, 2026 | 106 ms |
| Sep 12, 2026 | 98 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 107 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 107 ms |
| Oct 24, 2026 | 124 ms |
| Oct 31, 2026 | 128 ms |
| Nov 7, 2026 | 118 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.1 s
2.6 s
3.0 s
3.4 s
Speed
Improve image delivery
1.4 MB17 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 83
83/100Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Clarity and others), adding 1.1 MB and 607 ms of main-thread time.
Render-blocking requests
600 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused JavaScript
516 KiBAbout 516 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 262 ms
262 msShopify costs a phone 262 ms of main-thread work and 759 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
240 ms · 91 KiBAbout 91 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
51 KiB8 files are served with short cache lifetimes, so returning visitors download them again (51 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 17.3 s
17.3 sThe page becomes fully interactive after 17.3 s. Good is under 3.8 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 855 ms
855 msReal visitors wait 855 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.1 s
3.1 sYour largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 292 ms
292 msScripts block taps and scrolling for 292 ms in total while the page loads. Good is under 200 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 118 ms
118 msReal visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.3 MB in 222 requests
10.3 MBYour homepage downloads 10.3 MB in 222 requests on a phone: media 5.9 MB (1), images 2.3 MB (31) and scripts 1.2 MB (76). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
banner_28be5703-94db-4427-ba36-77ffb38eb296.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (132 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.9 g of CO₂ per visit
2.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.93 g of CO₂e: 351.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “NEPEST | Premium Carbon Wheelsets for Road & Gravel Bikes – Nepest”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (185 characters)
Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.
70 internal links, 15 external
The homepage links to 70 pages on nepestsports.com and 15 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.nepestsports.com/en-us.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nepestsports.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,420 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.nepestsports.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.nepestsports.com/en-us and https://www.nepestsports.com/fr-fr all use the title “NEPEST | Premium Carbon Wheelsets for Road & Gravel Bikes – Nepest”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
https://www.nepestsports.com/en-us/pages/contact-us, https://www.nepestsports.com/en-us/pages/behind-every-nepest-wheelset, https://www.nepestsports.com/blogs/uci-approval and https://www.nepestsports.com/fr-fr use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.nepestsports.com/blogs/uci-approval, whose canonical is https://www.nepestsports.com/en-us/blogs/uci-approval. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
7 pages without an H1
https://www.nepestsports.com/en-us/collections/carbon-road-bike-wheels, https://www.nepestsports.com/en-us/collections/carbon-wheelset-accessories, https://www.nepestsports.com/en-us/pages/nepest-carbontrue, https://www.nepestsports.com/en-us/pages/behind-every-nepest-wheelset, https://www.nepestsports.com/en-us/pages/nepest-customer-reviews and https://www.nepestsports.com/blogs/uci-approval and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://www.nepestsports.com/en-us/pages/authorized-dealer, https://www.nepestsports.com/en-us/pages/behind-every-nepest-wheelset, https://www.nepestsports.com/en-us/pages/nepest-customer-reviews and https://www.nepestsports.com/blogs/uci-approval took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 14 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 258 words of copy
The homepage carries about 258 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Need Help? Contact with us” and “Contact Us”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nepestsports.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Hulk Form Builder · Microsoft Clarity · Judge Me Reviews · Forms · Avada Faqs · Easify Product Options · goaffpro.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on nepestsports.com, including 15 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.