Website review, no card needed
nestig.com website review
Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 81 checks
This review found 34 issues worth fixing on nestig.com, 10 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,905 of 108,950 reviewed websitesbeats 82%
- #9,502 of 61,775 online storesbeats 79%
- #9,245 of 56,370 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 160 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 168 ms |
| Jun 13, 2026 | 167 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 155 ms |
| Jul 11, 2026 | 157 ms |
| Jul 18, 2026 | 157 ms |
| Jul 25, 2026 | 157 ms |
| Aug 1, 2026 | 156 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 165 ms |
| Sep 12, 2026 | 167 ms |
| Sep 19, 2026 | 166 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 157 ms |
| Oct 10, 2026 | 157 ms |
| Oct 17, 2026 | 157 ms |
| Oct 24, 2026 | 157 ms |
| Oct 31, 2026 | 158 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.3 s · 5.9 MB59 images could be 5.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
6,046 HTML elements
The page has 6,046 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
350 ms · 1.0 MB37 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, rebuyengine.com and Shopify and others), adding 2.8 MB and 844 ms of main-thread time.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
881 KiBAbout 881 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
550 ms21 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
ZenDesk adds 265 ms
265 msZenDesk costs a phone 265 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 139 ms
139 msrebuyengine.com costs a phone 139 ms of main-thread work and 724 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Attentive adds 70 ms
70 msAttentive costs a phone 70 ms of main-thread work and 766 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 87 ms
87 msShopify costs a phone 87 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.
Legacy JavaScript
80 KiBPolyfills for old browsers add 80 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
12 KiB12 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 19.7 s
19.7 sVisually, the page fills in at 19.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 79.5 s
79.5 sThe page becomes fully interactive after 79.5 s. Good is under 3.8 s.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 160 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 463 ms
463 msReal visitors wait 463 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 194 ms
194 msScripts block the page for only 194 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 37.6 MB in 672 requests
37.6 MBYour homepage downloads 37.6 MB in 672 requests on a phone: images 20.1 MB (160), media 12.8 MB (2) and scripts 2.3 MB (123). Under 2 MB keeps phones on slow connections fast.
7 images over 500 KB
7 images weigh 9.4 MB together. On a phone connection a single image that size takes seconds.
16 images far larger than shown
3.7 MB16 images are downloaded at several times the size a phone draws them, for example Wave_Natural_2k.gif at 1,200 px wide, shown at 320 px. Resized copies would save about 3.7 MB.
16 images below the first screen load straight away
16 images further down the page (10.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
7 images in older formats
7 images (9.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 10.7 g of CO₂ per visit
10.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.65 g of CO₂e: 1278.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
148 links without text
148 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
17 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (192 characters)
Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.
496 internal links, 9 external
The homepage links to 496 pages on nestig.com and 9 external pages.
7 checks passed
One H1 headline
Your main headline reads: “A little magic, every day”.
Title: 49 characters
Your title is a healthy 49 characters: “Delightful Baby & Kids Furniture & Decor | Nestig”.
Canonical URL set
The canonical URL is https://www.nestig.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nestig.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,206 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.nestig.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://www.nestig.com/pages/nestig-black-friday-2026 and https://www.nestig.com/collections/nursery-chairs-gliders are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
3 pages without a meta description
https://www.nestig.com/pages/the-holiday-shop, https://www.nestig.com/pages/wave-system-builder and https://www.nestig.com/pages/new-to-nestig have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.nestig.com/collections/fall-new-arrivals, https://www.nestig.com/collections/nursery-chairs-gliders, https://www.nestig.com/collections/mini-chairs, https://www.nestig.com/collections/new-arrivals, https://www.nestig.com/products/the-wave-crib and https://www.nestig.com/collections/baby-bestsellers have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 152 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
51 small tap targets
51 of 250 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute preserveAspectRatio: Unexpected end of attribute. Unrecognized enumerated value, "".”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
A 11-field form
Your longest form asks for 11 fields (6 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 792 words of copy
The homepage carries about 792 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
21 calls to action
The homepage has 21 calls to action, for example “The Holiday Shop”, “Shop Bestsellers” and “Shop Kids Bestsellers”.
Analytics in place
Analytics detected: Google Tag Manager and PostHog.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
48 cookies set on arrival
48Opening the homepage sets 48 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nestig.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Rebuy Personalization Engine · Join Stories · Klaviyo Email Marketing Sms · Okendo · Attentive · Loop Returns · Giftnote App · Back In Stock · attn.tv · adroll.com · amazonaws.com · retention.com · cloudfront.net · noibu.com · getripple.ai
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | PostHog
- Hosting
- Shopify
Hiring
- Hiring
- 3 open roles
- Teams
- Buying (1), Customer Experience (1), Logistics (1)
- Job board
- lever
- Careers page
- jobs.lever.co/Nestig (opens in a new tab)
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on nestig.com, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.