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nestig.com website review

Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 81 checks

This review found 34 issues worth fixing on nestig.com, 10 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.9 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
170 ms152 msMay 16Oct 31158 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026160 ms
May 23, 2026163 ms
May 30, 2026163 ms
Jun 6, 2026168 ms
Jun 13, 2026167 ms
Jun 20, 2026163 ms
Jun 27, 2026162 ms
Jul 4, 2026155 ms
Jul 11, 2026157 ms
Jul 18, 2026157 ms
Jul 25, 2026157 ms
Aug 1, 2026156 ms
Aug 8, 2026154 ms
Aug 15, 2026154 ms
Aug 22, 2026156 ms
Aug 29, 2026162 ms
Sep 5, 2026165 ms
Sep 12, 2026167 ms
Sep 19, 2026166 ms
Sep 26, 2026162 ms
Oct 3, 2026157 ms
Oct 10, 2026157 ms
Oct 17, 2026157 ms
Oct 24, 2026157 ms
Oct 31, 2026158 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nestig.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nestig.com at 0.5 s0.5 s
  2. nestig.com at 1.0 s1.0 s
  3. nestig.com at 1.5 s1.5 s
  4. nestig.com at 2.0 s2.0 s
  5. nestig.com at 2.5 s2.5 s
  6. nestig.com at 3.0 s3.0 s
  7. nestig.com at 3.5 s3.5 s
  8. nestig.com at 3.9 s3.9 s

Speed

12 to fix62
  • Improve image delivery

    1.3 s · 5.9 MB

    59 images could be 5.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • 6,046 HTML elements

    The page has 6,046 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    350 ms · 1.0 MB

    37 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, rebuyengine.com and Shopify and others), adding 2.8 MB and 844 ms of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    881 KiB

    About 881 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    550 ms

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • ZenDesk adds 265 ms

    265 ms

    ZenDesk costs a phone 265 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 139 ms

    139 ms

    rebuyengine.com costs a phone 139 ms of main-thread work and 724 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 70 ms

    70 ms

    Attentive costs a phone 70 ms of main-thread work and 766 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 87 ms

    87 ms

    Shopify costs a phone 87 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    80 KiB

    Polyfills for old browsers add 80 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    12 KiB

    12 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Speed Index: 19.7 s

    19.7 s

    Visually, the page fills in at 19.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 79.5 s

    79.5 s

    The page becomes fully interactive after 79.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 160 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 463 ms

    463 ms

    Real visitors wait 463 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 194 ms

    194 ms

    Scripts block the page for only 194 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 37.6 MB in 672 requests

    37.6 MB

    Your homepage downloads 37.6 MB in 672 requests on a phone: images 20.1 MB (160), media 12.8 MB (2) and scripts 2.3 MB (123). Under 2 MB keeps phones on slow connections fast.

  • 7 images over 500 KB

    7 images weigh 9.4 MB together. On a phone connection a single image that size takes seconds.

  • 16 images far larger than shown

    3.7 MB

    16 images are downloaded at several times the size a phone draws them, for example Wave_Natural_2k.gif at 1,200 px wide, shown at 320 px. Resized copies would save about 3.7 MB.

  • 16 images below the first screen load straight away

    16 images further down the page (10.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 7 images in older formats

    7 images (9.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 10.7 g of CO₂ per visit

    10.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.65 g of CO₂e: 1278.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 10092
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 148 links without text

    148 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (192 characters)

    Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 496 internal links, 9 external

    The homepage links to 496 pages on nestig.com and 9 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “A little magic, every day”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Delightful Baby & Kids Furniture & Decor | Nestig”.

  • Canonical URL set

    The canonical URL is https://www.nestig.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nestig.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,206 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.nestig.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://www.nestig.com/pages/nestig-black-friday-2026 and https://www.nestig.com/collections/nursery-chairs-gliders are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://www.nestig.com/pages/the-holiday-shop, https://www.nestig.com/pages/wave-system-builder and https://www.nestig.com/pages/new-to-nestig have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://www.nestig.com/collections/fall-new-arrivals, https://www.nestig.com/collections/nursery-chairs-gliders, https://www.nestig.com/collections/mini-chairs, https://www.nestig.com/collections/new-arrivals, https://www.nestig.com/products/the-wave-crib and https://www.nestig.com/collections/baby-bestsellers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 152 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 51 small tap targets

    51 of 250 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute preserveAspectRatio: Unexpected end of attribute. Unrecognized enumerated value, "".”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 11-field form

    Your longest form asks for 11 fields (6 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 792 words of copy

    The homepage carries about 792 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “The Holiday Shop”, “Shop Bestsellers” and “Shop Kids Bestsellers”.

  • Analytics in place

    Analytics detected: Google Tag Manager and PostHog.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 48 cookies set on arrival

    48

    Opening the homepage sets 48 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nestig.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Rebuy Personalization Engine · Join Stories · Klaviyo Email Marketing Sms · Okendo · Attentive · Loop Returns · Giftnote App · Back In Stock · attn.tv · adroll.com · amazonaws.com · retention.com · cloudfront.net · noibu.com · getripple.ai

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | PostHog
Hosting
Shopify

Hiring

Hiring
3 open roles
Teams
Buying (1), Customer Experience (1), Logistics (1)
Job board
lever

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 34 issues on nestig.com, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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