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net2phone.ca website review
Visit site (opens in a new tab)Reviewed 21 October 202633 issues · 86 checks
This review found 33 issues worth fixing on net2phone.ca, 18 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 237 ms |
| May 9, 2026 | 230 ms |
| May 16, 2026 | 249 ms |
| May 23, 2026 | 235 ms |
| May 30, 2026 | 228 ms |
| Jun 6, 2026 | 235 ms |
| Jun 13, 2026 | 242 ms |
| Jun 20, 2026 | 257 ms |
| Jun 27, 2026 | 260 ms |
| Jul 4, 2026 | 261 ms |
| Jul 11, 2026 | 277 ms |
| Jul 18, 2026 | 285 ms |
| Jul 25, 2026 | 289 ms |
| Aug 1, 2026 | 280 ms |
| Aug 8, 2026 | 270 ms |
| Aug 15, 2026 | 265 ms |
| Aug 22, 2026 | 277 ms |
| Aug 29, 2026 | 292 ms |
| Sep 5, 2026 | 289 ms |
| Sep 12, 2026 | 283 ms |
| Sep 19, 2026 | 295 ms |
| Sep 26, 2026 | 302 ms |
| Oct 3, 2026 | 403 ms |
| Oct 10, 2026 | 443 ms |
| Oct 17, 2026 | 473 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
40.9 s · 8.2 MB9 images could be 8.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 40.9 s faster on a phone.
Use efficient cache lifetimes
5.4 s · 1.4 MB82 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Google Tag Manager adds 3.2 s
3.2 sGoogle Tag Manager costs a phone 3.2 s of main-thread work and 2.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
1.6 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Render-blocking requests
2.3 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Mobile performance score: 31
31/100Your mobile performance score is 31 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.2 s
A phone's processor spends 8.2 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 3.4 MB and 4.2 s of main-thread time.
Reduce unused CSS
900 ms · 73 KiBAbout 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Facebook adds 445 ms
445 msFacebook costs a phone 445 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 470 ms. During a long task the page ignores taps.
Minify CSS
450 ms · 6 KiB6 KiB could be saved by minifying CSS.
Legacy JavaScript
150 ms · 53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 54.5 s
54.5 sYour largest element takes 54.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Solutions to deliver better customer experience at scale”.
Time to Interactive: 54.5 s
54.5 sThe page becomes fully interactive after 54.5 s. Good is under 3.8 s.
Total Blocking Time: 4.0 s
4.0 sScripts block taps and scrolling for 4.0 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Real-user INP: 478 ms
478 msReal visitors wait 478 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 96% slower for real visitors
+96%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 237 ms to 473 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 874 ms
874 msReal visitors wait 874 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.042
0.042The layout barely moves while loading (CLS 0.042, good is under 0.1).
Images and page weight
Page weight: 12.3 MB in 241 requests
12.3 MBYour homepage downloads 12.3 MB in 241 requests on a phone: images 8.3 MB (51), scripts 3.6 MB (86) and other files 154 KiB (83). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
net2phone - main - hero - ENG-2.gif weighs 8.1 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (8.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.5 g of CO₂ per visit
3.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.47 g of CO₂e: 416.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 95 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
120 internal links, 17 external
The homepage links to 120 pages on net2phone.ca and 17 external pages.
8 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Business communication solutions from net2phone streamline workflows, effortlessly collaborate, and build customer rela…”.
One H1 headline
Your main headline reads: “Solutions to deliver better customer experience at scale”.
Title: 58 characters
Your title is a healthy 58 characters: “Modern Business Communication Solutions | net2phone Canada”.
Canonical URL set
The canonical URL is https://www.net2phone.com/en-ca/.
Structured data in place
Structured data found: ImageObject, LocalBusiness, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.net2phone.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.net2phone.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,260 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 broken images
4 images failed to load on a phone, for example https://aorta.clickagy.com/pixel.gif?clkgypv=jstag&ws=1&b=c%3Aba0bd77715848f74504cb958f185aadb.
2 small tap targets
2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Unexpected token '.'”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,032 words of copy
The homepage carries about 1,032 words of visible text.
10 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get Free Demo” and “See Plans & Pricing”.
14 calls to action
The homepage has 14 calls to action, for example “Talk to Support: 1-613-237-9329”, “For Call Center” and “Plans & Pricing”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 30 testimonial or review blocks, 9 customer or partner logos and “Trusted By 500,000+ users”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at net2phone.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on net2phone.ca, including 22 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.