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neto.com.au website review
Visit site (opens in a new tab)Reviewed 6 November 202626 issues · 80 checks
This review found 26 issues worth fixing on neto.com.au, 6 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.4 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 125 ms |
| May 23, 2026 | 127 ms |
| May 30, 2026 | 125 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 126 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 132 ms |
| Jul 11, 2026 | 132 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.2 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
8 third-party services on the page
8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Facebook and others), adding 1.8 MB and 1.9 s of main-thread time.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
hsappstatic.net adds 764 ms
764 mshsappstatic.net costs a phone 764 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
755 KiB10 images could be 755 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 727 ms. During a long task the page ignores taps.
Reduce unused JavaScript
630 KiBAbout 630 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
525 KiB54 files are served with short cache lifetimes, so returning visitors download them again (525 KiB).
Google Tag Manager adds 447 ms
447 msGoogle Tag Manager costs a phone 447 ms of main-thread work and 608 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Facebook adds 272 ms
272 msFacebook costs a phone 272 ms of main-thread work and 254 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 111 KiBAbout 111 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.2 s
22.2 sThe page becomes fully interactive after 22.2 s. Good is under 3.8 s.
Total Blocking Time: 781 ms
781 msScripts block taps and scrolling for 781 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 125 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 126 ms
126 msReal visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 505 ms
505 msReal visitors wait 505 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 1.8 s
1.8 sYour largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Trusted by the leading retailers and wholesalers across Aus…”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.5 MB in 125 requests
3.5 MBYour homepage downloads 3.5 MB in 125 requests on a phone: scripts 1.7 MB (33), images 1.1 MB (42) and fonts 442 KiB (6). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
209 KiB4 images are downloaded at several times the size a phone draws them, for example neto-homepage-hero.png at 1,290 px wide, shown at 267 px. Resized copies would save about 209 KiB.
1 image below the first screen load straight away
1 image further down the page (62 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Table header text should not be empty (1 element)
Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
100 internal links, 23 external
The homepage links to 100 pages on neto.com.au and 23 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Stop the App Tax & overselling. Neto is the only ANZ engine with native WMS, Inventory & Shipping built-in. Scale your …”.
One H1 headline
Your main headline reads: “The unified commerce platform”.
Title: 57 characters
Your title is a healthy 57 characters: “Neto by Maropost: Operations Engine for Scaled ANZ Brands”.
Canonical URL set
The canonical URL is https://netohq.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://maropost.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://netohq.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (911 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages share a title
https://netohq.com/solutions/industry/electronic, https://netohq.com/solutions/industry/gifting and https://netohq.com/solutions/industry/nutrition-and-supplements all use the title “Unified Ecommerce for the Electronics Industry”. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to CSS stylesheet at 'https://pro.fontawesome.com/releases/v5.15.4/css/all.css' from origin 'https://netohq.com'…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
8 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 9 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 799 words of copy
The homepage carries about 799 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a demo”.
5 calls to action
The homepage has 5 calls to action, for example “Book a demo”, “Job Request Portal” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neto.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on neto.com.au, including 16 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.