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neulabs.com website review

Visit site (opens in a new tab)Reviewed 18 October 202633 issues · 71 checks

This review found 33 issues worth fixing on neulabs.com, 7 of them high impact, across 71 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 16Sep 261.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Sep 19, 20261.8 s
Sep 26, 20261.6 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of neulabs.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. neulabs.com at 0.4 s0.4 s
  2. neulabs.com at 0.8 s0.8 s
  3. neulabs.com at 1.1 s1.1 s
  4. neulabs.com at 1.5 s1.5 s
  5. neulabs.com at 1.9 s1.9 s
  6. neulabs.com at 2.3 s2.3 s
  7. neulabs.com at 2.6 s2.6 s
  8. neulabs.com at 3.0 s3.0 s

Speed

7 to fix54
  • Improve image delivery

    2.6 s · 590 KiB

    4 images could be 590 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Reduce unused JavaScript

    2.4 s · 467 KiB

    About 467 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 79). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 6 third-party services on the page

    6 third-party services load with your homepage (website-files.com, Google CDN and cloudfront.net and others), adding 1.8 MB and 355 ms of main-thread time.

  • website-files.com adds 196 ms

    196 ms

    website-files.com costs a phone 196 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 116 ms

    116 ms

    Google CDN costs a phone 116 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 79 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Use efficient cache lifetimes

    7 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (7 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 574 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Where successful digital brands grow The platform that deve…”.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.184

    0.184

    The layout shifts by 0.184 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 256 ms

    256 ms

    Scripts block taps and scrolling for 256 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

2 to fix81
  • Page weight: 2.3 MB in 45 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 45 requests on a phone: images 1.2 MB (20), scripts 937 KiB (11) and fonts 191 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6875019699604f8c35c4ce24_innovation.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (84 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9897
  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10078
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Neulabs: building and Scaling D2C Digital Brands in Europe | Neulabs”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://neulabs.com/sitemap.xml, so Google discovers your pages only by following links.

  • 23 internal links, 4 external

    The homepage links to 23 pages on neulabs.com and 4 external pages.

3 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Neulabs builds successful Direct To Consumer brands across Europe and helps traditional companies scale online through …”.

  • One H1 headline

    Your main headline reads: “Where successful digital brands grow”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://neulabs.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (269 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    https://neulabs.com/en and https://neulabs.com/it all use the title “Neulabs: building and Scaling D2C Digital Brands in Europe | Neulabs”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://neulabs.com/en/privacy-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 9 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9696
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 248 words

    The homepage has only about 248 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neulabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Webflow
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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