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neurogum.com website review
Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 87 checks
This review found 38 issues worth fixing on neurogum.com, 15 of them high impact, across 87 checks. The most urgent: main-thread work: 12.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #88,258 of 108,857 reviewed websitesbeats 16%
- #54,202 of 61,765 online storesbeats 10%
- #50,433 of 56,365 Shopify storesbeats 9%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 188 ms |
| May 23, 2026 | 187 ms |
| May 30, 2026 | 189 ms |
| Jun 6, 2026 | 195 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 194 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 195 ms |
| Jul 18, 2026 | 196 ms |
| Jul 25, 2026 | 196 ms |
| Aug 1, 2026 | 194 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 199 ms |
| Aug 22, 2026 | 204 ms |
| Aug 29, 2026 | 212 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 213 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 229 ms |
| Oct 3, 2026 | 230 ms |
| Oct 10, 2026 | 231 ms |
| Oct 17, 2026 | 229 ms |
| Oct 24, 2026 | 220 ms |
| Oct 31, 2026 | 219 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 12.2 s
A phone's processor spends 12.2 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,592 HTML elements
The page has 5,592 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, alia-prod.com and rebuyengine.com and others), adding 2.7 MB and 1.9 s of main-thread time.
Reduce unused JavaScript
150 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 921 KiB28 files are served with short cache lifetimes, so returning visitors download them again (921 KiB).
Shopify adds 451 ms
451 msShopify costs a phone 451 ms of main-thread work and 765 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
452 KiB9 images could be 452 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
alia-prod.com adds 334 ms
334 msalia-prod.com costs a phone 334 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 223 ms
223 msrebuyengine.com costs a phone 223 ms of main-thread work and 891 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 94 KiBAbout 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
200 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Legacy JavaScript
50 ms · 69 KiBPolyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 32.8 s
32.8 sThe page becomes fully interactive after 32.8 s. Good is under 3.8 s.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Neuro”.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Real-user INP: 237 ms
237 msReal visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.18
0.18For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 670 ms
670 msReal visitors wait 670 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 7.3 MB in 439 requests
7.3 MBYour homepage downloads 7.3 MB in 439 requests on a phone: scripts 3.1 MB (158), images 1.9 MB (31) and other files 1.6 MB (184). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
c81f8f48ad814b849a607b2035da1413.thumbnail.0000000000.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.1 g of CO₂ per visit
2.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.08 g of CO₂e: 249.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
32 text elements with low contrast
32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (5 elements)
Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
21 links without text
21 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (214 characters)
Your meta description is 214 characters; Google truncates after about 160, so the end of your pitch is cut.
112 internal links, 11 external
The homepage links to 112 pages on neurogum.com and 11 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Energy that moves with you.”.
Title: 58 characters
Your title is a healthy 58 characters: “Neuro Nootropic Gum and Mints | Sugar-Free Vegan Smart Gum”.
Canonical URL set
The canonical URL is https://neurogum.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://neurogum.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,653 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://neurogum.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://neurogum.com/collections/all and https://neurogum.com/pages/ambassadors-partners all use the title “Neuro Products | Gum & Mints for Focus, Energy, Calm & Sleep”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://neurogum.com/collections/all and https://neurogum.com/pages/ambassadors-partners use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://neurogum.com/pages/ambassadors-partners, whose canonical is https://neurogum.com/collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://neurogum.com/products/energy-caffeine-mints, https://neurogum.com/collections/all, https://neurogum.com/collections/neuro-bundles, https://neurogum.com/pages/store-locator, https://neurogum.com/products/calm-focus-gum and https://neurogum.com/products/energy-caffeine-gum and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://action.dstillery.com/orbserv/nspix?adv=cl172935946111751&ns=9078&nc=Neuro-Gum-Site-Visitor&ncv=58.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute height: Expected length, "auto".”.
2 checks passed
Tap targets are thumb-sized
23 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 74 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 996 words of copy
The homepage carries about 996 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
10 calls to action
The homepage has 10 calls to action, for example “Shop all”, “Shop” and “Shop now”.
7 short forms
7 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.
Privacy and tracking
12 trackers load before any consent
12Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager, Klaviyo and LinkedIn Insight and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
53 cookies set on arrival
53Opening the homepage sets 53 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
86 other companies contacted
Loading the homepage contacts 86 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neurogum.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Okendo · Videowise Connect · Videowise Video Commerce · Geoip Country Redirect · Klaviyo Email Marketing Sms · Microsoft Clarity · Gsc Countdown Timer · Gdpr Cookie Consent · Rivo Loyalty Rewards Referrals · Polar Analytics · govx.com · amazonaws.com · retention.com · corso.com · rebuyengine.com · instant.one
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 310
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on neurogum.com, including 19 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.