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neurogum.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 87 checks

This review found 38 issues worth fixing on neurogum.com, 15 of them high impact, across 87 checks. The most urgent: main-thread work: 12.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
238 ms180 msMay 16Oct 31219 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026188 ms
May 23, 2026187 ms
May 30, 2026189 ms
Jun 6, 2026195 ms
Jun 13, 2026196 ms
Jun 20, 2026194 ms
Jun 27, 2026195 ms
Jul 4, 2026195 ms
Jul 11, 2026195 ms
Jul 18, 2026196 ms
Jul 25, 2026196 ms
Aug 1, 2026194 ms
Aug 8, 2026197 ms
Aug 15, 2026199 ms
Aug 22, 2026204 ms
Aug 29, 2026212 ms
Sep 5, 2026212 ms
Sep 12, 2026213 ms
Sep 19, 2026220 ms
Sep 26, 2026229 ms
Oct 3, 2026230 ms
Oct 10, 2026231 ms
Oct 17, 2026229 ms
Oct 24, 2026220 ms
Oct 31, 2026219 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of neurogum.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. neurogum.com at 1.0 s1.0 s
  2. neurogum.com at 1.9 s1.9 s
  3. neurogum.com at 2.9 s2.9 s
  4. neurogum.com at 3.9 s3.9 s
  5. neurogum.com at 4.8 s4.8 s
  6. neurogum.com at 5.8 s5.8 s
  7. neurogum.com at 6.8 s6.8 s
  8. neurogum.com at 7.8 s7.8 s

Speed

11 to fix43
  • Main-thread work: 12.2 s

    A phone's processor spends 12.2 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,592 HTML elements

    The page has 5,592 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, alia-prod.com and rebuyengine.com and others), adding 2.7 MB and 1.9 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 921 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (921 KiB).

  • Shopify adds 451 ms

    451 ms

    Shopify costs a phone 451 ms of main-thread work and 765 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    452 KiB

    9 images could be 452 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • alia-prod.com adds 334 ms

    334 ms

    alia-prod.com costs a phone 334 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 223 ms

    223 ms

    rebuyengine.com costs a phone 223 ms of main-thread work and 891 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    200 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Legacy JavaScript

    50 ms · 69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 32.8 s

    32.8 s

    The page becomes fully interactive after 32.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Neuro”.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 237 ms

    237 ms

    Real visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 670 ms

    670 ms

    Real visitors wait 670 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 7.3 MB in 439 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 439 requests on a phone: scripts 3.1 MB (158), images 1.9 MB (31) and other files 1.6 MB (184). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    c81f8f48ad814b849a607b2035da1413.thumbnail.0000000000.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.1 g of CO₂ per visit

    2.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.08 g of CO₂e: 249.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8190
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 32 text elements with low contrast

    32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (5 elements)

    Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (214 characters)

    Your meta description is 214 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 112 internal links, 11 external

    The homepage links to 112 pages on neurogum.com and 11 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Energy that moves with you.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Neuro Nootropic Gum and Mints | Sugar-Free Vegan Smart Gum”.

  • Canonical URL set

    The canonical URL is https://neurogum.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://neurogum.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,653 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://neurogum.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://neurogum.com/collections/all and https://neurogum.com/pages/ambassadors-partners all use the title “Neuro Products | Gum & Mints for Focus, Energy, Calm & Sleep”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://neurogum.com/collections/all and https://neurogum.com/pages/ambassadors-partners use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://neurogum.com/pages/ambassadors-partners, whose canonical is https://neurogum.com/collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://neurogum.com/products/energy-caffeine-mints, https://neurogum.com/collections/all, https://neurogum.com/collections/neuro-bundles, https://neurogum.com/pages/store-locator, https://neurogum.com/products/calm-focus-gum and https://neurogum.com/products/energy-caffeine-gum and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://action.dstillery.com/orbserv/nspix?adv=cl172935946111751&ns=9078&nc=Neuro-Gum-Site-Visitor&ncv=58.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute height: Expected length, "auto".”.

2 checks passed
  • Tap targets are thumb-sized

    23 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 74 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 996 words of copy

    The homepage carries about 996 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop all”, “Shop” and “Shop now”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager, Klaviyo and LinkedIn Insight and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 53 cookies set on arrival

    53

    Opening the homepage sets 53 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 86 other companies contacted

    Loading the homepage contacts 86 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neurogum.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Okendo · Videowise Connect · Videowise Video Commerce · Geoip Country Redirect · Klaviyo Email Marketing Sms · Microsoft Clarity · Gsc Countdown Timer · Gdpr Cookie Consent · Rivo Loyalty Rewards Referrals · Polar Analytics · govx.com · amazonaws.com · retention.com · corso.com · rebuyengine.com · instant.one

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Employees
310
Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 38 issues on neurogum.com, including 19 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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