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neutralcurtains.com website review
Visit site (opens in a new tab)Reviewed 8 November 202626 issues · 63 checks
This review found 26 issues worth fixing on neutralcurtains.com, 7 of them high impact, across 63 checks. The most urgent: page weight: 10.5 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 179 ms |
| May 23, 2026 | 181 ms |
| May 30, 2026 | 189 ms |
| Jun 6, 2026 | 212 ms |
| Jun 13, 2026 | 212 ms |
| Jun 20, 2026 | 212 ms |
| Jun 27, 2026 | 214 ms |
| Jul 4, 2026 | 212 ms |
| Jul 11, 2026 | 214 ms |
| Jul 18, 2026 | 225 ms |
| Jul 25, 2026 | 221 ms |
| Aug 1, 2026 | 224 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 229 ms |
| Aug 22, 2026 | 230 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 229 ms |
| Sep 12, 2026 | 229 ms |
| Sep 19, 2026 | 225 ms |
| Sep 26, 2026 | 226 ms |
| Oct 3, 2026 | 228 ms |
| Oct 10, 2026 | 229 ms |
| Oct 17, 2026 | 230 ms |
| Oct 24, 2026 | 230 ms |
| Oct 31, 2026 | 225 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 214 ms
214 msReal visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
1 checks passed
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 10.5 MB
10.5 MBYour homepage downloads 10.5 MB on a phone, 7.0 MB of it images (67%). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 3.4 MB together. On a phone connection a single image that size takes seconds.
An image on the first screen is lazy-loaded
2_1_4adb202d-ea2e-4b96-b8d9-695e75d1a33e.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
2 KiB1 image is downloaded at several times the size a phone draws it, for example 0d93f89a-9970-454b-87d4-dfcf9f01f99a.jpeg at 1,053 px wide, shown at 344 px. Resized copies would save about 2 KiB.
2 images in older formats
2 images (324 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.0 g of CO₂ per visit
2.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.97 g of CO₂e: 356.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is short (44 characters)
Your meta description is only 44 characters: “affordable custom curtains with eco-friendly”. 70 to 160 characters is enough to sell the click.
2 H1 headlines
There are 2 <h1> headlines (“Neutral Curtains” and “Your One-Stop Curtain Solution”). One clear main headline is easier for people and search engines.
671 internal links, 22 external
The homepage links to 671 pages on neutralcurtains.com and 22 external pages.
6 checks passed
Title: 41 characters
Your title is a healthy 41 characters: “Neutral Curtains change your room's vibes”.
Canonical URL set
The canonical URL is https://neutralcurtains.com/.
Structured data in place
Structured data found: OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://neutralcurtains.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,129 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://neutralcurtains.com/llms.txt (12 KiB, 37 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://neutralcurtains.com/collections/oak-bamboo-shade, https://neutralcurtains.com/collections/reed-bamboo-shade, https://neutralcurtains.com/collections/meadow-roman-shade, https://neutralcurtains.com/collections/meadow-curtains, https://neutralcurtains.com/collections/multi-relaxed-roman-shades and https://neutralcurtains.com/collections/sheer-roman-shade have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://neutralcurtains.com/pages/neutral-sale, https://neutralcurtains.com/pages/support, https://neutralcurtains.com/products/custom-soft-relaxed-roman-shade-blinds, https://neutralcurtains.com/collections/oak-bamboo-shade, https://neutralcurtains.com/collections/reed-bamboo-shade and https://neutralcurtains.com/collections/meadow-roman-shade and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://neutralcurtains.com/collections/roman-shades, https://neutralcurtains.com/collections/linen-roman-shades and https://neutralcurtains.com/collections/cotton-roman-shades have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187201154&Ver=2&mid=ae66d545-4405-4f61-a026-33f2a4a4a9c2&bo=1&sid=90caaae0db0b11f1868be7a1e0a682b3&vid=90cac200db0b11f1a671c597cda7f5c1&vids=1&msclkid=N&pi=918639831&l.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “merchantWidgetScript.addEventListener is not a function”.
2 checks passed
Tap targets are thumb-sized
33 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 314 words of copy
The homepage carries about 314 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign Up Now”.
41 calls to action
The homepage has 41 calls to action, for example “28% Off Order $200+ • Code: BF28Shop Now”, “Shop Fabric” and “Shop Bamboo Book”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neutralcurtains.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Instafeed · Bm Country Blocker Ip Blocker · Xcotton Guard · Powerful Form Builder · Google Youtube · Judge Me Reviews · Ymq Product Options · Klaviyo Email Marketing Sms · Boostymark Regionblock · Flits Wishlist · elfsight.com · goaffpro.com · trustpilot.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on neutralcurtains.com, including 7 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.