newarrivals.co website review

About 499 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

238 KiB could be saved by minifying JavaScript.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

8 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).

About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 138 ms of main-thread work and 584 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, GetSiteControl and weglot.com and others), adding 780 KiB and 218 ms of main-thread time.

2 images could be 116 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 61 ms to 63 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.3 MB in 197 requests on a phone: fonts 1.2 MB (2), scripts 960 KiB (52) and other files 922 KiB (131). Under 2 MB keeps phones on slow connections fast.

Mobil_fc852b30-ef33-4048-a55c-323fc055541a.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 112.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 74 characters, so Google will cut it off around 60: “Hedonistic Mediterranean Fashion (Formerly The New Arrivals) – ILKYAZ OZEL”.

The homepage links to 166 pages on newarrivals.co and 16 external pages.

https://ilkyazozel.com/collections/fall26, https://ilkyazozel.com/collections/prefall26, https://ilkyazozel.com/collections/highsummer26, https://ilkyazozel.com/collections/bodrum-bag-edition-01, https://ilkyazozel.com/collections/the-salon-bag and https://ilkyazozel.com/pages/high-summer26 and 5 others use the same meta description. A description written for each page earns more clicks.

https://ilkyazozel.com/collections/fall26, https://ilkyazozel.com/collections/prefall26, https://ilkyazozel.com/collections/highsummer26, https://ilkyazozel.com/collections/bodrum-bag-edition-01, https://ilkyazozel.com/collections/the-salon-bag and https://ilkyazozel.com/pages/high-summer26 and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

13 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “[Weglot] Cannot load Weglot because the project has been deleted”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 45 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.