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newclassrooms.org website review
Visit site (opens in a new tab)Reviewed 20 October 202631 issues · 73 checks
This review found 31 issues worth fixing on newclassrooms.org, 13 of them high impact, across 73 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.9 s
2.4 s
2.8 s
3.3 s
3.8 s
Speed
Improve image delivery
4.5 s · 1.0 MB7 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.5 s faster on a phone.
Render-blocking requests
4.6 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.6 s.
Use efficient cache lifetimes
3.6 s · 568 KiB3 files are served with short cache lifetimes, so returning visitors download them again (568 KiB).
Reduce unused JavaScript
3.0 s · 405 KiBAbout 405 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 84). Pages that score under 90 lose visitors before the first paint.
Hubspot adds 451 ms
451 msHubspot costs a phone 451 ms of main-thread work and 603 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 57 KiBAbout 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Hubspot, YouTube and JSDelivr CDN and others), adding 828 KiB and 463 ms of main-thread time.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 84 but mobile only 58. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 612 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.6 s
15.6 sYour largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 6.7 s
6.7 sThe first text or image appears after 6.7 s on a phone. Good is under 1.8 s.
Time to Interactive: 15.8 s
15.8 sThe page becomes fully interactive after 15.8 s. Good is under 3.8 s.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 87 ms
87 msScripts block the page for only 87 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image over 500 KB
[email protected] weighs 700 KiB. On a phone connection a single image that size takes seconds.
5 images far larger than shown
1,016 KiB5 images are downloaded at several times the size a phone draws them, for example [email protected] at 2,048 px wide, shown at 390 px. Resized copies would save about 1,016 KiB.
Page weight: 2.7 MB in 69 requests
2.7 MBYour homepage downloads 2.7 MB in 69 requests on a phone: images 1.6 MB (30), scripts 805 KiB (23) and fonts 174 KiB (4). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (809 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (14 characters)
Your title is only 14 characters: “New Classrooms”. Between 30 and 65 characters leaves room to say what you do and for whom.
5 H1 headlines
There are 5 <h1> headlines (“Unlocking Algebra”, “Out of the Box” and “It's time to redefine possible”). One clear main headline is easier for people and search engines.
37 internal links, 7 external
The homepage links to 37 pages on newclassrooms.org and 7 external pages.
6 checks passed
Meta description: 101 characters
Your meta description is 101 characters: “New Classrooms works to empower schools to move beyond the limits of the traditional classroom model.”.
Canonical URL set
The canonical URL is https://newclassrooms.org/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://newclassrooms.org/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://newclassrooms.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (461 words), so crawlers that don't run JavaScript still read it.
Other pages
13 pages without a meta description
https://newclassrooms.org/why-we-exist, https://newclassrooms.org/what-we-do, https://newclassrooms.org/solution-development, https://newclassrooms.org/who-we-are, https://newclassrooms.org/history and https://newclassrooms.org/leadership and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://newclassrooms.org/unlocking-algebra-what-the-data-tells-us-about-helping-students-catch-up and https://newclassrooms.org/icebergproblem have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 422 words of copy
The homepage carries about 422 words of visible text.
2 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact”.
Analytics in place
Analytics detected: HubSpot.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at newclassrooms.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
Company
- Founded
- 2011
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on newclassrooms.org, including 12 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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