nfl.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user CLS: 0.15

  0.15

  For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

• Tap response (INP) held steady for real visitors

  0%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 138 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 8.7 MB

  8.7 MB

  Your homepage downloads 8.7 MB on a phone, 6.5 MB of it images (74%). Under 2 MB keeps phones on slow connections fast.

• 2 images over 500 KB

  2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.

  Elements (2)

• 6 images far larger than shown

  2.2 MB

  6 images are downloaded at several times the size a phone draws them, for example logo-events-londongames-2026.png at 2,000 px wide, shown at 34 px. Resized copies would save about 2.2 MB.

  Elements (5)

• 1 image in older formats

  1 image (1.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• An image on the first screen is lazy-loaded

  vmcfcw1whqg7klwbixj3 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 1 image below the first screen load straight away

  1 image further down the page (105 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 2.5 g of CO₂ per visit

  2.46 g

  By the Sustainable Web Design model, a visit to your homepage emits about 2.46 g of CO₂e: 295.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• ARIA role should be appropriate for the element (30 elements)

  ARIA role should be appropriate for the element: 30 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• 558 internal links, 28 external

  The homepage links to 558 pages on nfl.com and 28 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no https://www.nfl.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 15 pages without an H1

  https://www.nfl.com/plus, https://www.nfl.com/redzone/watch, https://www.nfl.com/games/ravens-at-falcons-2026-reg-5, https://www.nfl.com/games/bills-at-rams-2026-reg-5, https://www.nfl.com/games/buccaneers-at-cowboys-2026-reg-5 and https://www.nfl.com/games/eagles-at-jaguars-2026-reg-5 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “🚀 Failed to execute data element module core/src/lib/dataElements/customCode.js for data element identityProvider (Loc…”.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 4,211 words of copy

  The homepage carries about 4,211 words of visible text.

• 1 tracker load before any consent

  1

  Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 5 cookies set on arrival

  5

  Opening the homepage sets 5 cookies (measured from a US location before any click).

• 14 other companies contacted

  Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.