nfsupplementsau.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Clarity and others), adding 1.7 MB and 627 ms of main-thread time.

About 501 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

A phone's processor spends 2.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 185 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 144 ms of main-thread work and 700 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 31 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

8 long tasks block the main thread while loading, the longest for 96 ms. During a long task the page ignores taps.

Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need.

3 images could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

9 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

About 27 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

41 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.3 MB in 299 requests on a phone: scripts 1.4 MB (81), other files 1.0 MB (135) and images 359 KiB (50). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

26 images have no alt text, which hurts accessibility and image search.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

Your meta description is only 40 characters: “Natural Foundation Supplements Australia”. 70 to 160 characters is enough to sell the click.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 87 pages on nfsupplementsau.com and 13 external pages.

https://nfsupplementsau.com/collections/all, https://nfsupplementsau.com/collections/anti-ageing-1, https://nfsupplementsau.com/collections/antioxidants-anti-inflammatory, https://nfsupplementsau.com/collections/blood-pressure-and-heart-health, https://nfsupplementsau.com/collections/blood-sugar-and-insulin-sensitivity and https://nfsupplementsau.com/collections/immune-system and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://nfsupplementsau.com/pages/3rd-party-test-results and https://nfsupplementsau.com/pages/customer-reviews have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=137035667&Ver=2&mid=32c388c2-3f1b-4e06-8543-2e5c3a7c00d6&bo=1&sid=4df3aae0ded711f1a0f29b420b66458e&vid=4df3e090ded711f19837cd50910dca83&vids=1&msclkid=N&pi=918639831&l.

1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'add')”.

Social proof on the homepage: 128 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 676 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.