nib.com.au website review

About 632 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

38 files are served with short cache lifetimes, so returning visitors download them again (592 KiB).

Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, ContentSquare and Tealium and others), adding 1.5 MB and 1.4 s of main-thread time.

Google Tag Manager costs a phone 773 ms of main-thread work and 853 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

A phone's processor spends 3.5 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

17 long tasks block the main thread while loading, the longest for 284 ms. During a long task the page ignores taps.

The page has 1,642 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

2 images could be 46 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 19 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

Real visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 15.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mary Fowler and Paul Harragon celebrating”.

The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 838 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

The layout shifts by 0.136 while loading, so content jumps under the reader's thumb. Good is under 0.1.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 177 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.1 MB in 106 requests on a phone: scripts 1.8 MB (52), images 112 KiB (12) and fonts 77 KiB (3). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 167 pages on nib.com.au and 11 external pages.

There is no https://www.nib.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.nib.com.au/going-to-hospital, whose canonical is https://www.nib.com.au/health-information/going-to-hospital. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.nib.com.au/health-insurance/couples, https://www.nib.com.au/health-insurance/extras, https://www.nib.com.au/health-insurance/ambulance, https://www.nib.com.au/member-benefits and https://www.nib.com.au/first-choice-network took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=13016349&Ver=2&mid=34b2483e-d275-4055-9a57-ce24b02cecb8&bo=1&sid=4b667b80d96811f19f38777dadd62f51&vid=4b669780d96811f1957e5b4b9c444b91&vids=1&msclkid=N&pi=918639831&lg.

4 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 454 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.