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nice-pak.co.uk website review

Visit site (opens in a new tab)Reviewed 30 October 202626 issues · 72 checks

This review found 26 issues worth fixing on nice-pak.co.uk, 8 of them high impact, across 72 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

78C

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
2.9 s2.2 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.4 s
May 23, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20262.7 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Oct 3, 20262.9 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
95 ms72 msMay 9Oct 2475 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202690 ms
May 16, 202692 ms
Jun 6, 202681 ms
Jun 13, 202679 ms
Jun 20, 202677 ms
Jul 4, 202679 ms
Oct 17, 202679 ms
Oct 24, 202675 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.nice-pak.co.uk (opens in a new tab)
Full-page screenshot of nice-pak.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nice-pak.co.uk at 0.8 s0.8 s
  2. nice-pak.co.uk at 1.6 s1.6 s
  3. nice-pak.co.uk at 2.5 s2.5 s
  4. nice-pak.co.uk at 3.3 s3.3 s
  5. nice-pak.co.uk at 4.1 s4.1 s
  6. nice-pak.co.uk at 4.9 s4.9 s
  7. nice-pak.co.uk at 5.8 s5.8 s
  8. nice-pak.co.uk at 6.6 s6.6 s

Speed

6 to fix64

  • Improve image delivery

    3.4 s · 2.6 MB

    13 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.4 s faster on a phone.

  • Render-blocking requests

    4.3 s

    76 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • Use efficient cache lifetimes

    950 ms · 896 KiB

    153 files are served with short cache lifetimes, so returning visitors download them again (896 KiB).

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    260 ms · 283 KiB

    About 283 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 257 KiB and 113 ms of main-thread time.

  • Minify CSS

    110 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

  • Minify JavaScript

    17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed

  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 488 ms of it running JavaScript. That is comfortably low.

  • Server response: 190 ms

    190 ms

    Your server sent the HTML in 190 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix68

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (4.1 s).

  • Time to Interactive: 11.4 s

    11.4 s

    The page becomes fully interactive after 11.4 s. Good is under 3.8 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 90 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 38 ms

    38 ms

    Scripts block the page for only 38 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix53

  • Page weight: 4.4 MB in 162 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 162 requests on a phone: images 3.4 MB (18), scripts 687 KiB (65) and stylesheets 176 KiB (71). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 8994

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed

  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 24 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 26 WCAG 2.2 A/AA and best-practice rules on the phone render: 24 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092

  • 10 H1 headlines

    There are 10 <h1> headlines (“A global leader in wet wipe manufacture”, “Spinbetter a živé casino jako společenská podoba …” and “Hugo casino: ind- og udbetalinger”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 37 internal links, 16 external

    The homepage links to 37 pages on nice-pak.co.uk and 16 external pages.

6 checks passed

  • Meta description: 112 characters

    Your meta description is 112 characters: “Nice-Pak is a leading wet wipe manufacturer. We are trusted by many of the world's biggest brands and retailers.”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Nice-Pak International Wet Wipe Manufacturer”.

  • Canonical URL set

    The canonical URL is https://www.nice-pak.co.uk/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nice-pak.co.uk/sitemap_index.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.nice-pak.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,384 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90

  • 1 page without a meta description

    https://www.nice-pak.co.uk/gender-pay-gap-removed has no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://www.nice-pak.co.uk/products, https://www.nice-pak.co.uk/private-label-partner, https://www.nice-pak.co.uk/about-us, https://www.nice-pak.co.uk/our-people, https://www.nice-pak.co.uk/sustainability and https://www.nice-pak.co.uk/news and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.nice-pak.co.uk/contact-us, https://www.nice-pak.co.uk/vacancies and https://www.nice-pak.co.uk/npi-at-plma-2026 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 pages slow to respond

    https://www.nice-pak.co.uk/our-people, https://www.nice-pak.co.uk/contact-us, https://www.nice-pak.co.uk/vacancies and https://www.nice-pak.co.uk/group-tax-strategy took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687

  • 18 small tap targets

    18 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 6,485 words of copy

    The homepage carries about 6,485 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact us” and “Contact Nice-Pak”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nice-pak.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Freethought

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on nice-pak.co.uk, including 10 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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