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niceshirtthanks.com website review
Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 82 checks
This review found 43 issues worth fixing on niceshirtthanks.com, 14 of them high impact, across 82 checks. The most urgent: page weight: 32.5 MB in 624 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #60,938 of 108,354 reviewed websitesbeats 39%
- #39,535 of 61,441 online storesbeats 31%
- #37,667 of 56,068 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 144 ms |
| Oct 10, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.3 s
3.1 s
3.9 s
4.7 s
5.5 s
6.2 s
Speed
Reduce unused JavaScript
1.5 s · 338 KiBAbout 338 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Main-thread work: 12.1 s
A phone's processor spends 12.1 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,079 HTML elements
The page has 4,079 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
750 ms · 26.1 MB90 images could be 26.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Clarity and Klaviyo and others), adding 27.8 MB and 1.1 s of main-thread time.
Shopify adds 78 ms
78 msShopify costs a phone 78 ms of main-thread work and 26.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
950 ms · 213 KiB15 files are served with short cache lifetimes, so returning visitors download them again (213 KiB).
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
alia-prod.com adds 301 ms
301 msalia-prod.com costs a phone 301 ms of main-thread work and 921 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
350 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).
Legacy JavaScript
300 ms · 41 KiBPolyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Clarity adds 292 ms
292 msClarity costs a phone 292 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 201 ms
201 msKlaviyo costs a phone 201 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.
Reduce unused CSS
37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.4 s
21.4 sYour largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mobile Slide 1”.
Time to Interactive: 36.9 s
36.9 sThe page becomes fully interactive after 36.9 s. Good is under 3.8 s.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 199 ms
199 msScripts block the page for only 199 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 32.5 MB in 624 requests
32.5 MBYour homepage downloads 32.5 MB in 624 requests on a phone: images 28.7 MB (139), other files 1.8 MB (264) and scripts 1.4 MB (171). Under 2 MB keeps phones on slow connections fast.
30 images far larger than shown
6.6 MB30 images are downloaded at several times the size a phone draws them, for example download_57911308-f6a6-434d-97a9-9c97d84ba550.png at 2,000 px wide, shown at 110 px. Resized copies would save about 6.6 MB.
21 images below the first screen load straight away
21 images further down the page (6.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
Gallery_test_2_no_tape_and_glue.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (74 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 9.2 g of CO₂ per visit
9.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.21 g of CO₂e: 1105.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Images must have alternative text (22 elements)
Images must have alternative text: 22 elements on the page fail this check, rated critical by axe-core.
37 text elements with low contrast
37 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (92 characters)
Your title is 92 characters, so Google will cut it off around 60: “Nice Shirt, Thanks! – Request a Surprise, Create Your Own or Shop Tees – NICE SHIRT. THAN…”.
2 H1 headlines
There are 2 <h1> headlines (“” and “Click the button to get a random Gallery shirt”). One clear main headline is easier for people and search engines.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
89 internal links, 16 external
The homepage links to 89 pages on niceshirtthanks.com and 16 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://niceshirtthanks.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://niceshirtthanks.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,825 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://niceshirtthanks.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://niceshirtthanks.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 page points its canonical at the homepage
https://niceshirtthanks.com/products/request-comfort-colors-t-shirt declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
1 linked page hidden from search
https://niceshirtthanks.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
/ and https://niceshirtthanks.com/products/request-comfort-colors-t-shirt all use the title “Nice Shirt, Thanks! – Request a Surprise, Create Your Own or Shop Tee…”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://niceshirtthanks.com/customer_authentication/redirect, https://niceshirtthanks.com/policies/shipping-policy, https://niceshirtthanks.com/pages/about-us and https://niceshirtthanks.com/pages/the-closet have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://niceshirtthanks.com/products/t-shirt, https://niceshirtthanks.com/products/request-independent-trading-hoodie and https://niceshirtthanks.com/products/request-independent-trading-crew-neck use the same meta description. A description written for each page earns more clicks.
12 pages without an H1
https://niceshirtthanks.com/customer_authentication/redirect, https://niceshirtthanks.com/collections/gallery, https://niceshirtthanks.com/products/t-shirt, https://niceshirtthanks.com/products/create-heavy-blend-t-shirt, https://niceshirtthanks.com/products/request-independent-trading-hoodie and https://niceshirtthanks.com/products/request-independent-trading-crew-neck and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Error: Product GTIN GTIN1 is invalid!”.
2 checks passed
Tap targets are thumb-sized
20 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 636 words of copy
The homepage carries about 636 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up now”.
11 calls to action
The homepage has 11 calls to action, for example “Request”, “Request A T-Shirt” and “Request A Hoodie”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 83 testimonial or review blocks, 6 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at niceshirtthanks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Upload Lift · Inbox · Klaviyo Email Marketing Sms · King Product Options · Judge Me Reviews · Printbox Personalised Products · printful.com · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on niceshirtthanks.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.