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nicobar.com website review

Visit site (opens in a new tab)Reviewed 4 November 202648 issues · 107 checks

This review found 48 issues worth fixing on nicobar.com, 15 of them high impact, across 107 checks. The most urgent: mobile performance score: 47. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.1 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.5 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.7 s
Sep 12, 20262.8 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
279 ms204 msMay 16Oct 31270 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026213 ms
May 23, 2026216 ms
May 30, 2026221 ms
Jun 6, 2026221 ms
Jun 13, 2026226 ms
Jun 20, 2026226 ms
Jun 27, 2026225 ms
Jul 4, 2026227 ms
Jul 11, 2026226 ms
Jul 18, 2026224 ms
Jul 25, 2026224 ms
Aug 1, 2026223 ms
Aug 8, 2026228 ms
Aug 15, 2026239 ms
Aug 22, 2026246 ms
Aug 29, 2026246 ms
Sep 5, 2026244 ms
Sep 12, 2026244 ms
Sep 19, 2026244 ms
Sep 26, 2026250 ms
Oct 3, 2026253 ms
Oct 10, 2026259 ms
Oct 17, 2026264 ms
Oct 24, 2026270 ms
Oct 31, 2026270 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nicobar.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nicobar.com at 0.5 s0.5 s
  2. nicobar.com at 1.1 s1.1 s
  3. nicobar.com at 1.6 s1.6 s
  4. nicobar.com at 2.1 s2.1 s
  5. nicobar.com at 2.7 s2.7 s
  6. nicobar.com at 3.2 s3.2 s
  7. nicobar.com at 3.7 s3.7 s
  8. nicobar.com at 4.3 s4.3 s

nicobar.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix47
  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ContentSquare and Facebook and others), adding 2.9 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 849 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (849 KiB).

  • Render-blocking requests

    600 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Google Tag Manager adds 458 ms

    458 ms

    Google Tag Manager costs a phone 458 ms of main-thread work and 490 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 149 KiB

    About 149 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • ContentSquare adds 411 ms

    411 ms

    ContentSquare costs a phone 411 ms of main-thread work and 181 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    290 KiB

    7 images could be 290 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,803 HTML elements

    The page has 2,803 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 121 ms

    121 ms

    Shopify costs a phone 121 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gokwik.co adds 97 ms

    97 ms

    gokwik.co costs a phone 97 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 30.5 s

    30.5 s

    The page becomes fully interactive after 30.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 617 ms

    617 ms

    Scripts block taps and scrolling for 617 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 267 ms

    267 ms

    Real visitors wait 267 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 213 ms to 270 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 959 ms

    959 ms

    Real visitors wait 959 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 7.4 MB in 396 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 396 requests on a phone: scripts 2.7 MB (70), images 1.9 MB (30) and other files 1.9 MB (256). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    monkey.gif weighs 5.0 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (5.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    54 KiB

    1 image is downloaded at several times the size a phone draws it, for example Group_3902_3ba847c3-481e-4a2a-a73a-802263611ae8.png at 1,054 px wide, shown at 260 px. Resized copies would save about 54 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (164 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 251.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7387
  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • 9 H1 headlines

    There are 9 <h1> headlines (“”, “You’re Back — Love That!” and “Hurray!”). One clear main headline is easier for people and search engines.

  • Meta description is long (176 characters)

    Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 213 internal links, 26 external

    The homepage links to 213 pages on nicobar.com and 26 external pages.

6 checks passed
  • Title: 47 characters

    Your title is a healthy 47 characters: “Nicobar | Modern, mindful, India-rooted designs”.

  • Canonical URL set

    The canonical URL is https://www.nicobar.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nicobar.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,712 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 127 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

5 to fixGoogle 5469
  • 2 broken images

    2 images failed to load on a phone, for example https://www.nicobar.com/.

  • 15 small tap targets

    15 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 4 broken external links

    4 links to other sites are dead, for example https://mustang.nicobar.com/auth/facebook?store= (502).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (nicobar.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE2 verifies for nicobar.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://nicobar.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    nicobar.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    nicobar.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    nicobar.com was registered in Jun 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    nicobar.com is registered until Jun 2027.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 489 words of copy

    The homepage carries about 489 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE EDIT” and “SHOP GIFTS”.

  • 33 calls to action

    The homepage has 33 calls to action, for example “Shop Clothing”, “Shop By Occasion” and “Shop Jewellery , Bags & Accessories”.

  • 4 short forms

    4 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 3 email links.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be nicobar.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:shops.shopify.com include:_spf.google.com include:one.zoho.in include:amazonses.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2020.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Employees
370
Headquarters
New Delhi

Upkeep, stack, hiring and company data from programmable.info

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