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nideco.fr website review
Visit site (opens in a new tab)Reviewed 7 November 202639 issues · 103 checks
This review found 39 issues worth fixing on nideco.fr, 17 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #52,391 of 81,078 reviewed websitesbeats 31%
- #29,359 of 40,017 online storesbeats 22%
- #27,209 of 35,408 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 162 ms |
| May 23, 2026 | 169 ms |
| May 30, 2026 | 169 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 148 ms |
| Jul 4, 2026 | 151 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 148 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 150 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 156 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 156 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 156 ms |
| Sep 19, 2026 | 152 ms |
| Sep 26, 2026 | 157 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 164 ms |
| Oct 24, 2026 | 167 ms |
| Oct 31, 2026 | 177 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.5 s
3.8 s
5.0 s
6.3 s
7.6 s
8.8 s
10.1 s
nideco.fr does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.1 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Improve image delivery
1.8 s · 847 KiB12 images could be 847 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 652 KiB30 files are served with short cache lifetimes, so returning visitors download them again (652 KiB).
Render-blocking requests
1.1 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.4 s
A phone's processor spends 7.4 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and posthog.com and others), adding 3.2 MB and 2.1 s of main-thread time.
Google Tag Manager adds 983 ms
983 msGoogle Tag Manager costs a phone 983 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 350 ms. During a long task the page ignores taps.
Shopify adds 229 ms
229 msShopify costs a phone 229 ms of main-thread work and 1,009 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,697 HTML elements
The page has 1,697 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 142 KiBAbout 142 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
15 KiB15 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.7 s
13.7 sYour largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Un mois à prix tout doux prendre soi de toi 💗 JUSQU'À -30%”.
Time to Interactive: 32.7 s
32.7 sThe page becomes fully interactive after 32.7 s. Good is under 3.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
25 images without width and height
25 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 609 ms
609 msReal visitors wait 609 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.2 MB in 488 requests
6.2 MBYour homepage downloads 6.2 MB in 488 requests on a phone: scripts 2.7 MB (91), other files 2.0 MB (316) and images 1.1 MB (55). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
ftuse.gif weighs 1.2 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (1.2 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images far larger than shown
422 KiB7 images are downloaded at several times the size a phone draws them, for example hair-yeah_1200x1200.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 422 KiB.
3 images below the first screen load straight away
3 images further down the page (255 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 210.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
26 images without alt text
26 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
28 form fields without a label
28 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Des produits cosmétiques naturels co-créés ensemble et made in France”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
157 internal links, 12 external
The homepage links to 157 pages on nideco.fr and 12 external pages.
6 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Des produits cosmétiques naturels pensés par et pour la communauté Nidéco. Découvre nos soins de beauté clean & safe, 1…”.
One H1 headline
Your main headline reads: “Des produits cosmétiques naturels co-créés et Made in France”.
Canonical URL set
The canonical URL is https://nideco.fr/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nideco.fr/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,629 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages without an H1
/collections/shop, /collections/soin-visage/vente, /collections/soin-corps/vente, /collections/soins-cheveux/vente, /collections/ete-routine and /collections/acne-et-imperfections/vente and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
/collections/essentiels/vente, /collections/nos-kits and /pages/vos-avis-cosmetique-naturelle took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://nideco.fr/.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'ready')”.
2 checks passed
Tap targets are thumb-sized
15 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://nideco.fr/customer_authentication/redirect?locale=fr®ion_country=FR.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (nideco.fr).
Valid certificate (62 days left)
The certificate from Let's Encrypt · YE2 verifies for nideco.fr and is valid for another 62 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://nideco.fr redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 5 did not answer within 5 s.
Domain and trust
Domain expires in 74 days
nideco.fr is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
nideco.fr has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
2 checks passed
Domain is 4 years old
4 yearsnideco.fr was registered in Jan 2022 through OVH. An established domain carries more trust with email providers and search engines.
DNSSEC is on
nideco.fr's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 369 words of copy
The homepage carries about 369 words of visible text.
4 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
10 short forms
10 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 18 testimonial or review blocks, 16 customer or partner logos and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and PostHog.
Email authentication
No DMARC policy
nideco.fr has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
nideco.fr has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Affilo Affiliate Marketing · Axeptio · stamped.io · trafficmanager.net · pzapi-ij.com · web.app
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- It loads jQuery 2.2.3, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | PostHog | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Paris
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on nideco.fr, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.