nimend.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 117 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Google Fonts costs a phone 0 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

41 KiB could be saved by minifying JavaScript.

3 third-party services load with your homepage (sealsubscriptions.com, Shopify and Google Fonts), adding 494 KiB and 62 ms of main-thread time.

4 images could be 104 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 long task block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.

4 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

18 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 126 requests on a phone: images 618 KiB (23), other files 602 KiB (55) and fonts 476 KiB (5). Under 2 MB keeps phones on slow connections fast.

1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example avantera-press-drdrew-Health-Unc.png at 683 px wide, shown at 80 px. Resized copies would save about 46 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 10 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 6 characters: “Nimend”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 41 pages on nimend.com and 1 external page.

https://nimend.com/collections/shop-products, https://nimend.com/pages/contact and https://nimend.com/pages/about-us have no meta description, so Google writes the search snippet from whatever text it finds.

https://nimend.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 10 pages linked from your homepage and read each the way a search engine does.

13 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 514 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.