nissanusa.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 3.0 s

  3.0 s

  Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 448 ms

  448 ms

  Real visitors wait 448 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user CLS: 0.16

  0.16

  For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

• Tap response (INP) got 47% slower for real visitors

  +47%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 309 ms to 453 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user FCP: 2.2 s

  2.2 s

  Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

• Real-user TTFB: 1.2 s

  1.2 s

  Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

• Largest content (LCP) held steady for real visitors

  +6%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.5 MB

  5.5 MB

  Your homepage downloads 5.5 MB on a phone, 985 KiB of it images (18%). Under 2 MB keeps phones on slow connections fast.

• 3 images in older formats

  3 images (505 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (3)

• 1 image below the first screen load straight away

  1 image further down the page (107 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 1.6 g of CO₂ per visit

  1.55 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 4 tap targets too small

  4 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 2 form fields without a label

  2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• 177 internal links, 20 external

  The homepage links to 177 pages on nissanusa.com and 20 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• 4 pages without a title

  https://www.nissanusa.com/vehicles/crossovers-suvs/pathfinder.html, https://www.nissanusa.com/vehicles/electric-cars/leaf.html, https://www.nissanusa.com/vehicles/crossovers-suvs/rogue-plug-in-hybrid.html and https://www.nissanusa.com/vehicles/cars/altima.html have no <title>, so Google invents the link text in results.

  Elements (4)

• 13 pages without an H1

  https://www.nissanusa.com/vehicles/going-electric-ev.html, https://www.nissanusa.com/business-fleet.html, https://www.nissanusa.com/vehicles/crossovers-suvs/rogue.html, https://www.nissanusa.com/vehicles/crossovers-suvs/pathfinder.html, https://www.nissanusa.com/vehicles/trucks/frontier.html and https://www.nissanusa.com/vehicles/crossovers-suvs/armada.html and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

• 10 broken images

  10 images failed to load on a phone, for example https://www.nissanusa.com/.

• 16 small tap targets

  16 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 418 words of copy

  The homepage carries about 418 words of visible text.

• 13 trackers load before any consent

  13

  Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 41 cookies set on arrival

  41

  Opening the homepage sets 41 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 61 other companies contacted

  Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.