nixova.in website review

23 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 4,651 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 2.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

8 third-party services load with your homepage (shiprocket.in, pickrr.com and Shopify and others), adding 3.2 MB and 1.1 s of main-thread time.

19 files are served with short cache lifetimes, so returning visitors download them again (549 KiB).

pickrr.com costs a phone 269 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 260 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

shiprocket.in costs a phone 287 ms of main-thread work and 113 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 271 ms. During a long task the page ignores taps.

gokwik.co costs a phone 161 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 134 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

17 KiB JavaScript is shipped twice across bundles.

12 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.30 (75th percentile). Good is under 0.1.

Your largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “iPhone 17 Pro Max Shop Now”.

The page becomes fully interactive after 36.5 s. Good is under 3.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.293 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 360 ms in total while the page loads. Good is under 200 ms.

16 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 10.4 MB in 506 requests on a phone: images 5.7 MB (66), scripts 2.5 MB (114) and other files 1.7 MB (254). Under 2 MB keeps phones on slow connections fast.

3 images weigh 2.5 MB together. On a phone connection a single image that size takes seconds.

6 images are downloaded at several times the size a phone draws them, for example 58743300-0454-4006-A29B-D2C754ACD3DC_c22a321b-3c9d-43e2-b41a at 2,160 px wide, shown at 360 px. Resized copies would save about 1.9 MB.

5 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (2.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.93 g of CO₂e: 352.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 buttons have no accessible name, so screen readers announce just “button”.

27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

7 elements hidden from screen readers can still receive keyboard focus.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

12 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

12 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 15 elements on the page fail this check, rated minor by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 6 characters: “Nixova”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization, VideoObject and WebSite) but with 3 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

3 links have no real href, so search engines can't follow them.

Your <h1> is empty.

The homepage links to 698 pages on nixova.in and 4 external pages.

https://www.nixova.in/collections/all, https://www.nixova.in/policies/shipping-policy, https://www.nixova.in/collections/new-arrivals, https://www.nixova.in/collections/iphone-17-pro-max, https://www.nixova.in/collections/iphone-17-pro and https://www.nixova.in/collections/iphone-17-air and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,545 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.