nmfa.io website review

About 2.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 18.1 s faster on a phone.

YouTube costs a phone 1.2 s of main-thread work and 4.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 4.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (YouTube, Intercom and Other Google APIs/SDKs and others), adding 4.6 MB and 1.4 s of main-thread time.

13 images could be 226 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

11 files are served with short cache lifetimes, so returning visitors download them again (155 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

13 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 20.4 s on a phone. Good is under 1.8 s.

Your largest element takes 35.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Acrylic Print”.

Visually, the page fills in at 20.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 39.4 s. Good is under 3.8 s.

Scripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.

13 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.1 MB in 236 requests on a phone: scripts 4.1 MB (56), images 2.5 MB (45) and other files 748 KiB (94). Under 2 MB keeps phones on slow connections fast.

Fine_Art_Print_Mock_Up_03cb9d37-7b55-4849-b0ee-dcb1486bdbb1. weighs 827 KiB. On a phone connection a single image that size takes seconds.

Metal_Mock_Up_e4f4d0bb-672c-4731-aea2-e2b711b90ded.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images are downloaded at several times the size a phone draws them, for example nmfa-logo-dark.png at 4,096 px wide, shown at 112 px. Resized copies would save about 109 KiB.

4 images (392 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images further down the page (182 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 275.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Headings skip levels (h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

Your title is only 4 characters: “NMFA”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 266 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 31 pages on nmfa.io and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://nmfa.io/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://nmfa.io/pages/contact, https://nmfa.io/pages/nmfa-pros, https://nmfa.io/pages/create-your-print, https://nmfa.io/collections/all, https://nmfa.io/pages/faq and https://nmfa.io/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://nmfa.io/pages/contact, https://nmfa.io/pages/nmfa-pros, https://nmfa.io/pages/create-your-print, https://nmfa.io/collections/all and https://nmfa.io/pages/faq have no <h1> headline, so visitors and search engines get no clear main topic.

https://nmfa.io/pages/contact and https://nmfa.io/collections/all have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

Large scripts ship without source maps.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 32 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 577 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.