noahfinnce.com website review

6 files are served with short cache lifetimes, so returning visitors download them again (206 KiB).

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

2 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

7 third-party services load with your homepage (Facebook, Shopify and Cloudflare CDN and others), adding 386 KiB and 233 ms of main-thread time.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

About 77 KiB of JavaScript is downloaded but never used on this page.

About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 17.9 s (Speed Index). Good is under 3.4 s.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (10.8 s).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 92 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 6.0 s. Good is under 3.8 s.

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Elements with visible text labels do not have matching accessible names. (2 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 69 pages on noahfinnce.com and 26 external pages.

https://www.noahfinnce.com/collections/growing-up-on-the-internet, https://www.noahfinnce.com/collections/clothing, https://www.noahfinnce.com/collections/clothing/SIZE:-SMALL, https://www.noahfinnce.com/collections/clothing/SIZE:-MEDIUM, https://www.noahfinnce.com/collections/clothing/SIZE:-LARGE and https://www.noahfinnce.com/collections/clothing/SIZE:-XL and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.noahfinnce.com/collections/clothing/SIZE:-SMALL, whose canonical is https://www.noahfinnce.com/collections/clothing/size:-small. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.noahfinnce.com/collections/growing-up-on-the-internet, https://www.noahfinnce.com/collections/clothing, https://www.noahfinnce.com/collections/clothing/SIZE:-SMALL, https://www.noahfinnce.com/collections/clothing/SIZE:-MEDIUM, https://www.noahfinnce.com/collections/clothing/SIZE:-LARGE and https://www.noahfinnce.com/collections/clothing/SIZE:-XL and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

9 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 250 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.