nobiesse.com website review

About 524 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (307 KiB).

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Yotpo, Shopify and Klaviyo and others), adding 1.3 MB and 774 ms of main-thread time.

About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 209 ms of main-thread work and 586 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

6 KiB could be saved by minifying JavaScript.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

6 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “20% OFF SITEWIDE”.

The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.8 MB in 250 requests on a phone: scripts 1.2 MB (103), other files 816 KiB (95) and images 380 KiB (13). Under 2 MB keeps phones on slow connections fast.

NOBIESSE_Artisan_Soap_on_Marble.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images are downloaded at several times the size a phone draws them, for example LIPBAALM_1.png at 1,280 px wide, shown at 60 px. Resized copies would save about 134 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 51 pages on nobiesse.com and 3 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://nobiesse.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://nobiesse.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://nobiesse.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://nobiesse.com/collections/lip-balm, https://nobiesse.com/collections/bar-soap-1, https://nobiesse.com/collections/toothpaste-1, https://nobiesse.com/collections/nobiesse-clean-home-care and https://nobiesse.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

https://nobiesse.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 370 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.