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noblepack.ca website review

Visit site (opens in a new tab)Reviewed 9 November 202625 issues · 59 checks

This review found 25 issues worth fixing on noblepack.ca, 12 of them high impact, across 59 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.1 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.4 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.5 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
100 ms61 msMay 23Nov 774 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202674 ms
May 30, 202681 ms
Jun 6, 202684 ms
Jun 13, 202680 ms
Jun 20, 202695 ms
Jun 27, 202671 ms
Jul 4, 202671 ms
Jul 11, 202668 ms
Jul 18, 202668 ms
Jul 25, 202667 ms
Aug 1, 202665 ms
Aug 8, 202671 ms
Aug 15, 202668 ms
Aug 22, 202669 ms
Aug 29, 202671 ms
Sep 5, 202669 ms
Sep 12, 202670 ms
Sep 19, 202671 ms
Sep 26, 202671 ms
Oct 3, 202671 ms
Oct 10, 202679 ms
Oct 17, 202674 ms
Oct 24, 202677 ms
Oct 31, 202679 ms
Nov 7, 202674 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of noblepack.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. noblepack.ca at 1.1 s1.1 s
  2. noblepack.ca at 2.2 s2.2 s
  3. noblepack.ca at 3.3 s3.3 s
  4. noblepack.ca at 4.3 s4.3 s
  5. noblepack.ca at 5.4 s5.4 s
  6. noblepack.ca at 6.5 s6.5 s
  7. noblepack.ca at 7.6 s7.6 s
  8. noblepack.ca at 8.7 s8.7 s

Speed

9 to fix56
  • Avoid multiple page redirects

    7.4 s

    The page goes through 2 redirects before it starts loading, costing about 7.4 s. Link and advertise the final URL directly.

  • Document request latency

    3.0 s

    The HTML itself could arrive about 3.0 s sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce unused JavaScript

    1.5 s · 514 KiB

    About 514 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • 4,253 HTML elements

    The page has 4,253 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (noblepack.com, POWr and reamaze.com and others), adding 4.3 MB and 772 ms of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • noblepack.com adds 269 ms

    269 ms

    noblepack.com costs a phone 269 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 58 ms

    58 ms

    Shopify costs a phone 58 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 12.9 s

    12.9 s

    Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.1 s

    25.1 s

    The page becomes fully interactive after 25.1 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 74 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 594 ms

    594 ms

    Real visitors wait 594 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 188 ms

    188 ms

    Scripts block the page for only 188 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix0
  • Page weight: 5.1 MB in 393 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 393 requests on a phone: images 1.8 MB (92), scripts 1.5 MB (140) and other files 1.2 MB (129). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fix85
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • 2 links without text

    2 links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

SEO

2 to fixGoogle 10090
  • Meta description is long (257 characters)

    Your meta description is 257 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 535 internal links, 13 external

    The homepage links to 535 pages on noblepack.ca and 13 external pages.

6 checks passed
  • Title: 62 characters

    Your title is a healthy 62 characters: “Gift Packaging Supplies | Luxury Jewelry Packaging | Noblepack”.

  • Canonical URL set

    The canonical URL is https://noblepack.ca/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://noblepack.ca/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://noblepack.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 7788
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 2 console errors

    2 errors were logged to the browser console during Google's test (“Error producing monorail event MonorailRequestError: Error completing request. A network failure ma…”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • About 1,500 words of copy

    The homepage carries about 1,500 words of visible text.

5 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Custom Request”, “Pricing Supplies” and “Learn More”.

  • 7 short forms

    7 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at noblepack.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Cozy Country Redirect · Rapid Search Bar Filter · Reamaze Live Chat Helpdesk · Variant Title King · Judge Me Reviews · Starapps Variant Image · Klaviyo Email Marketing Sms · Region Restrictions · Upcharge Fees · Freegifts · cloudfront.net · hukcommerce.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 25 issues on noblepack.ca, including 13 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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