Website review, no card needed
nocta.com website review
Visit site (opens in a new tab)Reviewed 9 November 202651 issues · 90 checks
This review found 51 issues worth fixing on nocta.com, 18 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62D- #104,522 of 108,833 reviewed websitesbeats 3%
- #60,737 of 61,763 online storesbeats 1%
- #55,630 of 56,363 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 335 ms |
| May 23, 2026 | 338 ms |
| May 30, 2026 | 355 ms |
| Jun 6, 2026 | 350 ms |
| Jun 13, 2026 | 306 ms |
| Jun 20, 2026 | 299 ms |
| Jun 27, 2026 | 299 ms |
| Jul 4, 2026 | 298 ms |
| Jul 11, 2026 | 333 ms |
| Jul 18, 2026 | 357 ms |
| Jul 25, 2026 | 360 ms |
| Aug 1, 2026 | 343 ms |
| Aug 8, 2026 | 338 ms |
| Aug 15, 2026 | 335 ms |
| Aug 22, 2026 | 313 ms |
| Aug 29, 2026 | 320 ms |
| Sep 5, 2026 | 322 ms |
| Sep 12, 2026 | 319 ms |
| Sep 19, 2026 | 325 ms |
| Sep 26, 2026 | 316 ms |
| Oct 3, 2026 | 303 ms |
| Oct 10, 2026 | 288 ms |
| Oct 17, 2026 | 262 ms |
| Oct 24, 2026 | 256 ms |
| Oct 31, 2026 | 258 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.3 s · 2.8 MB7 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.
Reduce unused JavaScript
2.9 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Signyfyd adds 1.7 s
1.7 sSignyfyd costs a phone 1.7 s of main-thread work and 537 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 13
13/100Your mobile performance score is 13. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.4 s
A phone's processor spends 9.4 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Google Tag Manager and Shopify and others), adding 2.8 MB and 3.3 s of main-thread time.
Google Tag Manager adds 694 ms
694 msGoogle Tag Manager costs a phone 694 ms of main-thread work and 862 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
500 ms · 267 KiB17 files are served with short cache lifetimes, so returning visitors download them again (267 KiB).
Render-blocking requests
750 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Legacy JavaScript
350 ms · 45 KiBPolyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 368 ms. During a long task the page ignores taps.
2,804 HTML elements
The page has 2,804 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 220 ms
220 msShopify costs a phone 220 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 201 ms
201 msKlaviyo costs a phone 201 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 185 ms
185 msrebuyengine.com costs a phone 185 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
140 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
Duplicated JavaScript
150 ms · 22 KiB22 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 16 KiB16 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 1.00
1.00For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 36.7 s
36.7 sYour largest element takes 36.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NEVER MISS A DROP GET THE UPDATES Email GET ON THE LIST Ter…”.
Speed Index: 15.9 s
15.9 sVisually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 46.8 s
46.8 sThe page becomes fully interactive after 46.8 s. Good is under 3.8 s.
Cumulative Layout Shift: 1
1The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user INP: 206 ms
206 msReal visitors wait 206 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 585 ms
585 msReal visitors wait 585 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 335 ms to 258 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 10.6 MB in 353 requests
10.6 MBYour homepage downloads 10.6 MB in 353 requests on a phone: images 6.4 MB (28), scripts 2.8 MB (134) and other files 818 KiB (145). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 5.4 MB together. On a phone connection a single image that size takes seconds.
4 images far larger than shown
2.1 MB4 images are downloaded at several times the size a phone draws them, for example mobile-sp26_1.jpg at 2,250 px wide, shown at 390 px. Resized copies would save about 2.1 MB.
4 images below the first screen load straight away
4 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.0 g of CO₂ per visit
2.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.99 g of CO₂e: 359.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (21 characters)
Your title is only 21 characters: “NOCTA | Official Site”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
125 internal links, 6 external
The homepage links to 125 pages on nocta.com and 6 external pages.
5 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “Shop NOCTA apparel by Drake. NOCTA x Nike collaboration. Sports apparel • Sneakers • Tees • Tights • Sweatshirts • Acce…”.
Canonical URL set
The canonical URL is https://www.nocta.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nocta.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.nocta.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (457 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.nocta.com/collections/venezia-26-27 has no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.nocta.com/pages/archive, https://www.nocta.com/collections/shop-all, https://www.nocta.com/collections/new-releases, https://www.nocta.com/collections/best-sellers, https://www.nocta.com/collections/venezia-26-27 and https://www.nocta.com/collections/cardinal-stock have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
5 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “__SCRIPTLOADER__ ERROR MESSAGE: A profile is currently in flight. pageView() / reset() were called before the previous …”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 204 words
The homepage has only about 204 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW”.
6 calls to action
The homepage has 6 calls to action, for example “Shop”, “Shop New” and “Shop Basketball Collection”.
32 short forms
32 short forms (1 field at most) are right on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nocta.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Intelligems A B Testing · Klaviyo Email Marketing Sms · Multifeeds · Elevar Conversion Tracking · Selecty · Justuno Email Sms Pop Ups · Minmaxify Order Limits · Gdpr Backpack · commoninja.com · signifyd.com · afterpay.com · global-e.com · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on nocta.com, including 26 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.