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noelie.com website review

Visit site (opens in a new tab)Reviewed 13 November 202637 issues · 87 checks

This review found 37 issues worth fixing on noelie.com, 19 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s3.0 sMay 23Nov 73.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.1 s
May 30, 20263.0 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.2 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.2 s
Oct 24, 20263.3 s
Oct 31, 20263.3 s
Nov 7, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
264 ms161 msMay 23Nov 7178 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026173 ms
May 30, 2026174 ms
Jun 6, 2026178 ms
Jun 13, 2026186 ms
Jun 20, 2026195 ms
Jun 27, 2026217 ms
Jul 4, 2026227 ms
Jul 11, 2026245 ms
Jul 18, 2026252 ms
Jul 25, 2026245 ms
Aug 1, 2026246 ms
Aug 8, 2026234 ms
Aug 15, 2026228 ms
Aug 22, 2026213 ms
Aug 29, 2026203 ms
Sep 5, 2026198 ms
Sep 12, 2026195 ms
Sep 19, 2026194 ms
Sep 26, 2026188 ms
Oct 3, 2026186 ms
Oct 10, 2026184 ms
Oct 17, 2026182 ms
Oct 24, 2026179 ms
Oct 31, 2026179 ms
Nov 7, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of noelie.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. noelie.com at 0.8 s0.8 s
  2. noelie.com at 1.6 s1.6 s
  3. noelie.com at 2.3 s2.3 s
  4. noelie.com at 3.1 s3.1 s
  5. noelie.com at 3.9 s3.9 s
  6. noelie.com at 4.7 s4.7 s
  7. noelie.com at 5.5 s5.5 s
  8. noelie.com at 6.3 s6.3 s

Speed

15 to fix39
  • Reduce unused JavaScript

    4.8 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 536 KiB

    47 files are served with short cache lifetimes, so returning visitors download them again (536 KiB).

  • Render-blocking requests

    1.9 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Main-thread work: 13.5 s

    A phone's processor spends 13.5 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google Tag Manager and b-cdn.net and others), adding 2.7 MB and 2.4 s of main-thread time.

  • Google Tag Manager adds 482 ms

    482 ms

    Google Tag Manager costs a phone 482 ms of main-thread work and 662 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 524 ms

    524 ms

    Clarity costs a phone 524 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • b-cdn.net adds 403 ms

    403 ms

    b-cdn.net costs a phone 403 ms of main-thread work and 816 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    320 ms · 59 KiB

    59 KiB could be saved by minifying JavaScript.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 370 ms. During a long task the page ignores taps.

  • Usercentrics CMP adds 252 ms

    252 ms

    Usercentrics CMP costs a phone 252 ms of main-thread work and 192 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 176 ms

    176 ms

    Shopify costs a phone 176 ms of main-thread work and 448 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,980 HTML elements

    The page has 1,980 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    250 ms · 74 KiB

    Polyfills for old browsers add 74 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Improve image delivery

    148 KiB

    12 images could be 148 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 19.0 s

    19.0 s

    Your largest element takes 19.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.0 s

    32.0 s

    The page becomes fully interactive after 32.0 s. Good is under 3.8 s.

  • Speed Index: 11.5 s

    11.5 s

    Visually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 767 ms

    767 ms

    Scripts block taps and scrolling for 767 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 173 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 200 ms

    200 ms

    Real visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 531 ms

    531 ms

    Real visitors wait 531 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.1 MB in 522 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 522 requests on a phone: scripts 3.9 MB (146), other files 1.5 MB (312) and images 269 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 209.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9493
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “NOELIE - Premium Bio-Wirkstoffkosmetik mit Cell Membran-Technologie”.

  • 200 internal links, 11 external

    The homepage links to 200 pages on noelie.com and 11 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Unsere zertifizierte Bio-Wirkstoffkosmetik ist in der Lage, die Struktur und Funktion von Haut und Haar positiv zu beei…”.

  • One H1 headline

    Your main headline reads: “REVOLUTIONÄRE BIO-WIRKSTOFFKOSMETIK FÜR HAUT UND HAAR”.

  • Canonical URL set

    The canonical URL is https://www.noelie.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.noelie.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,487 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.noelie.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187250956&Ver=2&mid=795d795d-6225-4664-83b8-a02605bbb362&bo=3&sid=97da2050df3611f19fc731311ba0a3dd&vid=97da1670df3611f19a9839534d23d54e&vids=1&msclkid=N&pi=918639831&l.

  • 14 small tap targets

    14 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'indexOf')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 888 words of copy

    The homepage carries about 888 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 23 short forms

    23 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 47 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Klaviyo and Microsoft Ads and 2 mores (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at noelie.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Smarketer Trackwave · Klaviyo Email Marketing Sms · Microsoft Clarity · Triplewhale · Gsc Instagram Feed · Ai Accessibility · Pushowl · Whatsapp Chat · cloudfront.net · weglot.com · merchantyard.com · trustedshops.com · noelie.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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