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nomadix.co website review
Visit site (opens in a new tab)Reviewed 9 November 202649 issues · 89 checks
This review found 49 issues worth fixing on nomadix.co, 17 of them high impact, across 89 checks. The most urgent: page weight: 14.6 MB in 306 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #97,669 of 103,705 reviewed websitesbeats 5%
- #56,282 of 57,878 online storesbeats 2%
- #51,527 of 52,689 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.6 s |
| Nov 7, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 645 ms |
| May 30, 2026 | 630 ms |
| Jun 6, 2026 | 621 ms |
| Jun 13, 2026 | 621 ms |
| Jun 20, 2026 | 611 ms |
| Jun 27, 2026 | 611 ms |
| Jul 4, 2026 | 597 ms |
| Jul 11, 2026 | 566 ms |
| Jul 18, 2026 | 543 ms |
| Jul 25, 2026 | 512 ms |
| Aug 1, 2026 | 497 ms |
| Aug 8, 2026 | 497 ms |
| Aug 15, 2026 | 502 ms |
| Aug 22, 2026 | 511 ms |
| Aug 29, 2026 | 515 ms |
| Sep 5, 2026 | 502 ms |
| Sep 12, 2026 | 476 ms |
| Sep 19, 2026 | 438 ms |
| Sep 26, 2026 | 407 ms |
| Oct 3, 2026 | 404 ms |
| Oct 10, 2026 | 406 ms |
| Oct 17, 2026 | 452 ms |
| Oct 24, 2026 | 481 ms |
| Oct 31, 2026 | 471 ms |
| Nov 7, 2026 | 380 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.8 s
5.1 s
6.4 s
7.7 s
8.9 s
10.2 s
Speed
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.1 s
A phone's processor spends 9.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,523 HTML elements
The page has 3,523 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 1.5 MB11 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Shopify and corso.com and others), adding 1.9 MB and 1.1 s of main-thread time.
Use efficient cache lifetimes
150 ms · 563 KiB23 files are served with short cache lifetimes, so returning visitors download them again (563 KiB).
Reduce unused JavaScript
704 KiBAbout 704 KiB of JavaScript is downloaded but never used on this page.
alia-prod.com adds 390 ms
390 msalia-prod.com costs a phone 390 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 379 ms. During a long task the page ignores taps.
Shopify adds 207 ms
207 msShopify costs a phone 207 ms of main-thread work and 470 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
okendo.io adds 111 ms
111 msokendo.io costs a phone 111 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
68 KiBPolyfills for old browsers add 68 KiB JavaScript that modern phones do not need.
Render-blocking requests
50 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 39 ms
39 msYour server sent the HTML in 39 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 24.3 s
24.3 sThe page becomes fully interactive after 24.3 s. Good is under 3.8 s.
Speed Index: 11.8 s
11.8 sVisually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (2.3 s).
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 381 ms
381 msReal visitors wait 381 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Tap response (INP) got 33% faster for real visitors
-33%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 645 ms to 380 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.041
0.041The layout barely moves while loading (CLS 0.041, good is under 0.1).
Images and page weight
Page weight: 14.6 MB in 306 requests
14.6 MBYour homepage downloads 14.6 MB in 306 requests on a phone: media 8.8 MB (2), images 2.1 MB (29) and scripts 2.0 MB (117). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Nomadix_Logo_-_Black.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images in older formats
5 images (299 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.1 g of CO₂ per visit
4.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.13 g of CO₂e: 495.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Required ARIA attributes must be provided (2 elements)
Required ARIA attributes must be provided: 2 elements on the page fail this check, rated critical by axe-core.
Interactive controls must not be nested (6 elements)
Interactive controls must not be nested: 6 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Heading levels should only increase by one (11 elements)
Heading levels should only increase by one: 11 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (14 elements)
ARIA role should be appropriate for the element: 14 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (6 elements)
Headings should not be empty: 6 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Nomadix Towels & Blankets | Made for Travel, Beach Days & Adventure”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“The Holiday Shop” and “Who's on Your List?”). One clear main headline is easier for people and search engines.
Meta description is long (235 characters)
Your meta description is 235 characters; Google truncates after about 160, so the end of your pitch is cut.
28 internal links, 0 external
The homepage links to 28 pages on nomadix.co and 0 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.nomadix.co/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nomadix.co/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
40%The HTML your server sends has 373 of the 926 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
No llms.txt
There is no https://www.nomadix.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page without an H1
https://www.nomadix.co/collections/bestsellers has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.nomadix.co/collections/bestsellers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 12 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.nomadix.co/.
14 small tap targets
14 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 926 words of copy
The homepage carries about 926 words of visible text.
2 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Find A Shop”, “Shop - go to collection all products” and “Shop All - go to collection new arrivals”.
Analytics in place
Analytics detected: TikTok Pixel.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nomadix.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Eg Auto Add To Cart · Okendo · Klaviyo Email Marketing Sms · Patrol · Triplewhale · Corso · Easylocation · govx.com · gorgias.chat · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- San Clemente
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on nomadix.co, including 22 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.