Website review, no card needed
nooro-us.com website review
Visit site (opens in a new tab)Reviewed 12 November 202649 issues · 92 checks
This review found 49 issues worth fixing on nooro-us.com, 23 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #98,390 of 107,409 reviewed websitesbeats 7%
- #58,054 of 60,735 online storesbeats 4%
- #53,385 of 55,410 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.0 s |
| Nov 7, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 112 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 132 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 115 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 125 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 126 ms |
| Aug 22, 2026 | 133 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 122 ms |
| Oct 31, 2026 | 120 ms |
| Nov 7, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.3 s · 706 KiBAbout 706 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.
Render-blocking requests
2.1 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Google Tag Manager adds 1.8 s
1.8 sGoogle Tag Manager costs a phone 1.8 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.3 s · 203 KiB14 files are served with short cache lifetimes, so returning visitors download them again (203 KiB).
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Bugsnag and termly.io and others), adding 2.6 MB and 2.2 s of main-thread time.
Improve image delivery
150 ms · 475 KiB12 images could be 475 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 417 ms. During a long task the page ignores taps.
Shopify adds 36 ms
36 msShopify costs a phone 36 ms of main-thread work and 400 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 5 KiB5 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 24.1 s
24.1 sYour largest element takes 24.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Whole Body Massager 2”.
Time to Interactive: 26.6 s
26.6 sThe page becomes fully interactive after 26.6 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.16
0.16For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
50 images without width and height
50 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 259 requests
4.8 MBYour homepage downloads 4.8 MB in 259 requests on a phone: scripts 2.6 MB (76), images 1.1 MB (38) and other files 803 KiB (131). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
153 KiB4 images are downloaded at several times the size a phone draws them, for example doctors_acdcdb3f-6e87-4d90-8ca0-64764133e069.png at 1,200 px wide, shown at 326 px. Resized copies would save about 153 KiB.
5 images below the first screen load straight away
5 images further down the page (430 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (412 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA attributes must conform to valid values (4 elements)
ARIA attributes must conform to valid values: 4 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h5, h2 → h5 and h1 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 49 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (8 characters)
Your title is only 8 characters: “nooro US”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
6 H1 headlines
There are 6 <h1> headlines (“”, “” and “Why Nooro?”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
63 internal links, 20 external
The homepage links to 63 pages on nooro-us.com and 20 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://nooro-us.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nooro-us.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (988 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://nooro-us.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://nooro-us.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 page points its canonical at the homepage
https://nooro-us.com/products/nooro-relief-bp declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
1 linked page hidden from search
https://nooro-us.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
/ and https://nooro-us.com/products/nooro-relief-bp all use the title “nooro US”. Search engines can't tell which page to show for a search, so each competes with the others.
10 pages without a meta description
https://nooro-us.com/collections/most-popular, https://nooro-us.com/pages/about-us, https://nooro-us.com/customer_authentication/redirect, https://nooro-us.com/policies/shipping-policy, https://nooro-us.com/products/nooro-body-massager%E2%84%A2-v1-1 and https://nooro-us.com/products/sticky-pads-for-whole-body-massager-v1-1 and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://nooro-us.com/pages/about-us, https://nooro-us.com/pages/how-it-works, https://nooro-us.com/pages/happy-customers and https://nooro-us.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://nooro-us.com/policies/shipping-policy and https://nooro-us.com/products/knee-pain-relief took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=1&tm=gtm002&Ver=2&mid=7e3f9eb2-ef41-479f-9afa-7089aeee83ad&bo=1&sid=41b5a120de3711f183aed5204eb786bf&vid=41b58ae0de3711f18dcdd7d8a6fabf11&vids=1&msclkid=N&pi=918639831.
11 small tap targets
11 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Unexpected token ':'”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 911 words of copy
The homepage carries about 911 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
22 calls to action
The homepage has 22 calls to action, for example “Shop”, “Shop Now” and “Shop all Products”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 32 testimonial or review blocks, 3 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.
33 cookies set on arrival
33Opening the homepage sets 33 cookies, 2 of them by other companies (measured from a US location before any click).
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nooro-us.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Sra Google Analytics 4 Ga4 · Gempages Builder · Klaviyo Email Marketing Sms · Nospy · Sliderule Analytics · rechargecdn.com · gotolstoy.com · trustpilot.com · incartupsell.com · cloudfront.net · redretarget.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on nooro-us.com, including 21 speed issues, 7 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.