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noria.com website review

Visit site (opens in a new tab)Reviewed 3 November 202636 issues · 90 checks

This review found 36 issues worth fixing on noria.com, 19 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.5 sMay 16Oct 313.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.4 s
May 23, 20264.2 s
May 30, 20264.0 s
Jun 6, 20263.7 s
Jun 13, 20263.7 s
Jun 20, 20263.8 s
Jun 27, 20263.8 s
Jul 4, 20263.9 s
Jul 11, 20264.2 s
Jul 18, 20264.2 s
Jul 25, 20264.2 s
Aug 1, 20263.9 s
Aug 8, 20263.8 s
Aug 15, 20263.7 s
Aug 22, 20263.8 s
Aug 29, 20263.9 s
Sep 5, 20263.9 s
Sep 12, 20264.0 s
Sep 19, 20263.8 s
Sep 26, 20263.9 s
Oct 3, 20263.8 s
Oct 10, 20263.7 s
Oct 17, 20263.7 s
Oct 24, 20263.9 s
Oct 31, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
243 ms126 msMay 16Oct 31211 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026229 ms
May 23, 2026221 ms
May 30, 2026215 ms
Jun 6, 2026201 ms
Jun 13, 2026178 ms
Jun 20, 2026169 ms
Jun 27, 2026155 ms
Jul 4, 2026142 ms
Jul 11, 2026139 ms
Jul 18, 2026145 ms
Jul 25, 2026147 ms
Aug 1, 2026154 ms
Aug 8, 2026167 ms
Aug 15, 2026154 ms
Aug 22, 2026163 ms
Aug 29, 2026166 ms
Sep 5, 2026160 ms
Sep 12, 2026189 ms
Sep 19, 2026167 ms
Sep 26, 2026172 ms
Oct 3, 2026193 ms
Oct 10, 2026194 ms
Oct 17, 2026210 ms
Oct 24, 2026205 ms
Oct 31, 2026211 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of noria.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. noria.com at 0.9 s0.9 s
  2. noria.com at 1.8 s1.8 s
  3. noria.com at 2.7 s2.7 s
  4. noria.com at 3.6 s3.6 s
  5. noria.com at 4.6 s4.6 s
  6. noria.com at 5.5 s5.5 s
  7. noria.com at 6.4 s6.4 s
  8. noria.com at 7.3 s7.3 s

Speed

13 to fix34
  • Reduce unused JavaScript

    4.5 s · 5.8 MB

    About 5.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • YouTube adds 2.7 s

    2.7 s

    YouTube costs a phone 2.7 s of main-thread work and 10.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    1.3 s · 1.8 MB

    124 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Render-blocking requests

    1.2 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 11.1 s

    A phone's processor spends 11.1 s on main-thread work while loading, 5.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,073 HTML elements

    The page has 3,073 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Hubspot and others), adding 12.4 MB and 3.8 s of main-thread time.

  • Google Tag Manager adds 578 ms

    578 ms

    Google Tag Manager costs a phone 578 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 321 KiB

    About 321 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 267 ms. During a long task the page ignores taps.

  • Hubspot adds 156 ms

    156 ms

    Hubspot costs a phone 156 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 74 ms

    74 ms

    Google Maps costs a phone 74 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    213 KiB

    23 images could be 213 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 99 ms

    99 ms

    Your server sent the HTML in 99 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 17.7 s

    17.7 s

    Your largest element takes 17.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Enable reliability through better lubrication processes. Si…”.

  • Speed Index: 24.6 s

    24.6 s

    Visually, the page fills in at 24.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 77.9 s

    77.9 s

    The page becomes fully interactive after 77.9 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 229 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.4 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.091

    0.091

    The layout barely moves while loading (CLS 0.091, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 14.9 MB in 377 requests

    14.9 MB

    Your homepage downloads 14.9 MB in 377 requests on a phone: scripts 10.4 MB (107), images 2.6 MB (135) and HTML 808 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 40 images in older formats

    40 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (85 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.2 g of CO₂ per visit

    4.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.22 g of CO₂e: 506.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9496
  • Hidden but focusable

    46 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 195 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 311 internal links, 99 external

    The homepage links to 311 pages on noria.com and 99 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Improve machinery reliability with Noria's lubrication training, oil analysis courses, consulting, program development,…”.

  • One H1 headline

    Your main headline reads: “Enable reliability through better lubrication processes.”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Machinery Lubrication Training & Consulting | Noria”.

  • Canonical URL set

    The canonical URL is https://www.noria.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.noria.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,297 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.noria.com/llms.txt (6 KiB, 43 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

6 to fixGoogle 5068
  • 1 broken image

    1 image failed to load on a phone, for example https://www.noria.com/.

  • 60 small tap targets

    60 of 124 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,638 words of copy

    The homepage carries about 2,638 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request More Info” and “Learn More”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact”, “Request More Info” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Hotjar, HubSpot and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 3 of them by other companies (measured from a US location before any click).

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at noria.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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