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nortel.com.br website review

Visit site (opens in a new tab)Reviewed 30 October 202620 issues · 69 checks

This review found 20 issues worth fixing on nortel.com.br, 7 of them high impact, across 69 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

82B

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
3.7 s2.3 sMay 9Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.1 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.3 s
Jul 11, 20263.3 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.4 s
Aug 29, 20263.4 s
Sep 5, 20263.4 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.2 s
Oct 10, 20263.0 s
Oct 17, 20262.6 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
211 ms101 msMay 9Oct 24198 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026124 ms
May 16, 2026121 ms
May 23, 2026125 ms
May 30, 2026128 ms
Jun 6, 2026129 ms
Jun 13, 2026135 ms
Jun 20, 2026138 ms
Jun 27, 2026140 ms
Jul 4, 2026143 ms
Jul 11, 2026139 ms
Jul 18, 2026126 ms
Jul 25, 2026118 ms
Aug 1, 2026114 ms
Aug 8, 2026118 ms
Aug 15, 2026127 ms
Aug 22, 2026136 ms
Aug 29, 2026146 ms
Sep 5, 2026151 ms
Sep 12, 2026150 ms
Sep 19, 2026144 ms
Sep 26, 2026144 ms
Oct 3, 2026152 ms
Oct 10, 2026172 ms
Oct 17, 2026185 ms
Oct 24, 2026198 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

nortel.com.br (opens in a new tab)
Full-page screenshot of nortel.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nortel.com.br at 0.7 s0.7 s
  2. nortel.com.br at 1.3 s1.3 s
  3. nortel.com.br at 2.0 s2.0 s
  4. nortel.com.br at 2.7 s2.7 s
  5. nortel.com.br at 3.3 s3.3 s
  6. nortel.com.br at 4.0 s4.0 s
  7. nortel.com.br at 4.6 s4.6 s
  8. nortel.com.br at 5.3 s5.3 s

Speed

3 to fix95

  • Use efficient cache lifetimes

    850 ms · 1.3 MB

    15 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • Improve image delivery

    749 KiB

    17 images could be 749 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    400 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed

  • Mobile performance score: 95

    95/100

    Your mobile performance score is 95. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 124 ms of it running JavaScript. That is comfortably low.

  • Server response: 146 ms

    146 ms

    Your server sent the HTML in 146 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 56% slower for real visitors

    +56%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 124 ms to 198 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

8 checks passed

  • Real-user INP: 169 ms

    169 ms

    Real visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 1.8 s

    1.8 s

    Your largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “Ilustração de uma mulher com uniforme de trabalho”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.8 s

    1.8 s

    The page is fully interactive after 1.8 s.

Images and page weight

100

  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 1.5 MB in 34 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 34 requests on a phone: images 1.4 MB (22), fonts 43 KiB (1) and HTML 40 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9593

  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed

  • Every image has alt text

    All 173 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093

  • Title is long (78 characters)

    Your title is 78 characters, so Google will cut it off around 60: “Nortel-Dimensional | Distribuidora de Materiais Elétricos - Nortel-Dimensional”.

  • 64 internal links, 9 external

    The homepage links to 64 pages on nortel.com.br and 9 external pages.

7 checks passed

  • Meta description: 150 characters

    Your meta description is 150 characters: “Distribuidora multiespecialista do Grupo Sonepar. Material elétrico, automação, EPIs e MRO para diversos projetos, de p…”.

  • One H1 headline

    Your main headline reads: “Juntos somos Nortel-Dimensional”.

  • Canonical URL set

    The canonical URL is https://nortel.com.br/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nortel.com.br/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,423 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nortel.com.br/llms.txt (7 KiB, 14 links), a plain-text guide to the site for AI tools.

Other pages

100

  • 1 page slow to respond

    https://nortel.com.br/fale-conosco took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

7 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093

  • 4 small tap targets

    4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,054 words of copy

    The homepage carries about 1,054 words of visible text.

1 checks passed

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nortel.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Lvlt

Upkeep, stack, hiring and company data from programmable.info

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