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northcentral.edu website review

Visit site (opens in a new tab)Reviewed 30 October 202631 issues · 85 checks

This review found 31 issues worth fixing on northcentral.edu, 12 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.0 sMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
113 ms93 msMay 9Oct 2499 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202695 ms
May 16, 202695 ms
May 23, 202697 ms
May 30, 2026104 ms
Jun 6, 2026109 ms
Jun 13, 2026105 ms
Jun 20, 2026104 ms
Jun 27, 2026103 ms
Jul 4, 2026104 ms
Jul 11, 2026107 ms
Jul 18, 2026111 ms
Jul 25, 2026110 ms
Aug 1, 2026103 ms
Aug 8, 2026103 ms
Aug 15, 202697 ms
Aug 22, 2026100 ms
Aug 29, 2026103 ms
Sep 5, 202699 ms
Sep 12, 2026100 ms
Sep 19, 202697 ms
Sep 26, 202698 ms
Oct 3, 2026101 ms
Oct 10, 202697 ms
Oct 17, 202697 ms
Oct 24, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of northcentral.edu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. northcentral.edu at 0.5 s0.5 s
  2. northcentral.edu at 1.0 s1.0 s
  3. northcentral.edu at 1.4 s1.4 s
  4. northcentral.edu at 1.9 s1.9 s
  5. northcentral.edu at 2.4 s2.4 s
  6. northcentral.edu at 2.9 s2.9 s
  7. northcentral.edu at 3.4 s3.4 s
  8. northcentral.edu at 3.8 s3.8 s

Speed

7 to fix61
  • Reduce unused JavaScript

    2.1 s · 420 KiB

    About 420 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 159 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (159 KiB).

  • Render-blocking requests

    1.1 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and tfaforms.net and others), adding 1,007 KiB and 639 ms of main-thread time.

  • Improve image delivery

    200 ms · 427 KiB

    4 images could be 427 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Google Tag Manager adds 389 ms

    389 ms

    Google Tag Manager costs a phone 389 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 50 KiB

    About 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 788 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.1 s

    22.1 s

    Your largest element takes 22.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Live Out Your Calling and Your Faith Explore Christ-centere…”.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 807 ms

    807 ms

    Real visitors wait 807 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 226 ms

    226 ms

    Scripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 127 ms

    127 ms

    Real visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 79 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 79 requests on a phone: images 1.7 MB (17), scripts 1.0 MB (32) and fonts 565 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (67 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (67 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 130.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9291
  • Required ARIA attributes must be provided (1 element)

    Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

  • Links must have discernible text (7 elements)

    Links must have discernible text: 7 elements on the page fail this check, rated serious by axe-core.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 149 internal links, 7 external

    The homepage links to 149 pages on northcentral.edu and 7 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Explore 30+ Christ-centered undergraduate and graduate programs at North Central University in downtown Minneapolis. Af…”.

  • One H1 headline

    Your main headline reads: “Live Out Your Calling and Your Faith”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Christian University in Minnesota | North Central University”.

  • Canonical URL set

    The canonical URL is https://www.northcentral.edu/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.northcentral.edu/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.northcentral.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,100 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 3 small tap targets

    3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://northcentral.tfaforms.net/dist/form-builder/5.0.0/wforms-layout.css?v=52120' from …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 21-field form

    Your longest form asks for 21 fields (7 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 814 words of copy

    The homepage carries about 814 words of visible text.

4 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact”, “Request Info” and “Apply Now”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at northcentral.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Tag Manager
Hosting
WP Engine

Company

Employees
235
Founded
1930

Upkeep, stack, hiring and company data from programmable.info

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