northernbrewer.com website review

About 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

15 images could be 423 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

The page has 3,230 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

8 third-party services load with your homepage (Shopify, boostcommerce.io and rechargecdn.com and others), adding 847 KiB and 319 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

3 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Promotional graphic for "Winter Brews on Us' 'Free Winter B…”.

The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.0 MB in 230 requests on a phone: images 977 KiB (31), scripts 873 KiB (110) and other files 740 KiB (71). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

30 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your meta description is 208 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 723 pages on northernbrewer.com and 9 external pages.

Your robots.txt shuts out Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.northernbrewer.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

https://www.northernbrewer.com/collections/winter-beer-recipe-kits, https://www.northernbrewer.com/collections/variety-pack-of-the-month, https://www.northernbrewer.com/collections/starter-kit-sale, https://www.northernbrewer.com/collections/customer-favorites and https://www.northernbrewer.com/collections/bulk-malted-grains have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.northernbrewer.com/collections/bulk-malted-grains took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 503 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 219 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.