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northstartdigitalmarketing.com website review
Visit site (opens in a new tab)Reviewed 8 November 202615 issues · 62 checks
This review found 15 issues worth fixing on northstartdigitalmarketing.com, 3 of them high impact, across 62 checks. The most urgent: scrollable region must have keyboard access (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
92AClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
350 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 350 ms.
Improve image delivery
304 KiB5 images could be 304 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
199 KiB4 files are served with short cache lifetimes, so returning visitors download them again (199 KiB).
1 third-party service on the page
1 third-party service load with your homepage (Facebook), adding 224 KiB and 157 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.
Reduce unused JavaScript
78 KiBAbout 78 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 99
99/100Your mobile performance score is 99. That is in Google's “good” band (90 and up).
Main-thread work: 0.3 s
A phone's processor spends 0.3 s on main-thread work while loading, 156 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 4.3 s
4.3 sThe page becomes fully interactive after 4.3 s. Good is under 3.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 0.9 s
0.9 sYour largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We build your website, run your Google and Facebook ads, an…”.
Total Blocking Time: 45 ms
45 msScripts block the page for only 45 ms while loading. Good is under 200 ms.
Images and page weight
About 0.3 g of CO₂ per visit
0.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.26 g of CO₂e: 30.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 931 KiB in 17 requests
931 KiBYour homepage downloads 931 KiB in 17 requests on a phone: images 614 KiB (6), scripts 240 KiB (6) and fonts 59 KiB (3). That is a lean page.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Table header text should not be empty (1 element)
Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (181 characters)
Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and Service) but with 1 problem, for example “Service: no offers (price) block”.
26 internal links, 1 external
The homepage links to 26 pages on northstartdigitalmarketing.com and 1 external page.
6 checks passed
One H1 headline
Your main headline reads: “Stop paying 5 different companies to lose your leads.”.
Title: 55 characters
Your title is a healthy 55 characters: “Stop Paying 5 Companies To Lose Your Leads | Northstart”.
Canonical URL set
The canonical URL is https://northstartdigitalmarketing.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://northstartdigitalmarketing.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://northstartdigitalmarketing.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,799 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://northstartdigitalmarketing.com/growth-assessment is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages with very little text
https://northstartdigitalmarketing.com/contact and https://northstartdigitalmarketing.com/terms have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 11 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 11 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
10 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 1,604 words of copy
The homepage carries about 1,604 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Apply for the founding rate →” and “Contact”.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at northstartdigitalmarketing.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 15 issues on northstartdigitalmarketing.com, including 5 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.