northwestfab.com website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

3 images could be 143 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

About 167 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

The page has 2,774 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 75 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, enzuzo.com and shgcdn3.com and others), adding 543 KiB and 178 ms of main-thread time.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

10 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).

1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “WEEKEND_WARRIOR_ICON_-_SIZED4_2272839b-eb05-4ec6-b758-f3e29…”.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 70 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.4 MB in 184 requests on a phone: other files 758 KiB (93), images 739 KiB (11) and scripts 652 KiB (63). Under 2 MB keeps phones on slow connections fast.

No_Tariffs_Mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

Your title is 68 characters, so Google will cut it off around 60: “Transfer Cases, 4x4 Drivetrain Solutions | Northwest Fabworks Canada”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 50 pages on northwestfab.com and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://northwestfab.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://northwestfab.com/pages/shop-products-page, https://northwestfab.com/collections/underdrives, https://northwestfab.com/collections/toyota-drivetrain, https://northwestfab.com/collections/shift-kits, https://northwestfab.com/collections/dual-transfer-case and https://northwestfab.com/collections/brake-kits and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://northwestfab.com/pages/shop-products-page and https://northwestfab.com/collections/underdrives have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.ecomposer.app/vendors/css/ecom_modal.css' from origin 'https://northwestfab.co…”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 244 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.