notbranded.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 394 ms

  394 ms

  Real visitors wait 394 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user FCP: 2.0 s

  2.0 s

  Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

• Tap response (INP) got 15% slower for real visitors

  +15%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 328 ms to 392 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 13% slower for real visitors

  +13%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.8 MB

  5.8 MB

  Your homepage downloads 5.8 MB on a phone, 1.3 MB of it images (23%). Under 2 MB keeps phones on slow connections fast.

• 7 images in older formats

  7 images (601 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• 1 image below the first screen load straight away

  1 image further down the page (109 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 1.6 g of CO₂ per visit

  1.63 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

• 17 links without text

  17 visible links have no text or label, so screen readers cannot say where they go.

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Title is long (75 characters)

  Your title is 75 characters, so Google will cut it off around 60: “Affordable jewelry: Earrings, rings, necklaces, and bracelets. – Notbranded”.

  View source

• 230 internal links, 10 external

  The homepage links to 230 pages on notbranded.com and 10 external pages.

• Opted out of AI training for 5 crawlers

  robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

• 1 page without a title

  https://www.notbranded.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 1 linked page hidden from search

  https://www.notbranded.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 3 pages without a meta description

  https://www.notbranded.com/pages/over-notbranded, https://www.notbranded.com/customer_authentication/redirect and https://www.notbranded.com/apps/wishlist have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (3)

• 5 pages share a meta description

  https://www.notbranded.com/collections/bestsellers, https://www.notbranded.com/collections/earrings-bestsellers, https://www.notbranded.com/collections/chain-bestsellers, https://www.notbranded.com/collections/rings-bestsellers and https://www.notbranded.com/collections/bracelet-bestsellers use the same meta description. A description written for each page earns more clicks.

• 3 pages without an H1

  https://www.notbranded.com/pages/over-notbranded, https://www.notbranded.com/customer_authentication/redirect and https://www.notbranded.com/apps/wishlist have no <h1> headline, so visitors and search engines get no clear main topic.

• 3 pages slow to respond

  https://www.notbranded.com/customer_authentication/redirect, https://www.notbranded.com/collections/all-jewelry and https://www.notbranded.com/collections/stainless-steel-earrings took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97130862&tm=gtm002&Ver=2&mid=57b5e2b1-b24e-4d02-8e0f-e33559a0493a&bo=1&sid=e8319390daac11f1b5c829627f1af44e&vid=e831aec0daac11f1b5acff52334b3fd9&vids=1&msclkid=N&pi=91.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute height: Expected length, "auto".”.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• Thin social proof

  Social proof on the homepage: “500,000+ customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

• A 10-field form

  Your longest form asks for 10 fields (0 required). Every extra field lowers completion.

  View source

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 475 words of copy

  The homepage carries about 475 words of visible text.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Klaviyo, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

• 26 cookies set on arrival

  26

  Opening the homepage sets 26 cookies (measured from a US location before any click).

• 49 other companies contacted

  Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.