nothingbutheels.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

5 third-party services load with your homepage (Klaviyo, Shopify and cloudfront.net and others), adding 351 KiB and 146 ms of main-thread time.

6 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).

1 image could be 86 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 58.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h3 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 17 characters: “Nothing But Heels”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 21 pages on nothingbutheels.com and 8 external pages.

https://nothingbutheels.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://nothingbutheels.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://nothingbutheels.com/pages/nothing-but-heels-attendee-release-form, https://nothingbutheels.com/pages/2025-calendar-of-events, https://nothingbutheels.com/pages/affiliate-program, https://nothingbutheels.com/pages/contact, https://nothingbutheels.com/customer_authentication/redirect and https://nothingbutheels.com/collections/tulum and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://nothingbutheels.com/pages/2025-calendar-of-events and https://nothingbutheels.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

https://nothingbutheels.com/pages/nothing-but-heels-attendee-release-form, https://nothingbutheels.com/pages/affiliate-program, https://nothingbutheels.com/pages/contact, https://nothingbutheels.com/pages/nothing-but-heels-membership-registration and https://nothingbutheels.com/policies/contact-information have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 919 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.