notyouraverage.coffee website review

About 400 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

12 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Clarity, Shopify and Klaviyo and others), adding 1.6 MB and 549 ms of main-thread time.

9 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 115 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

3 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 44 KiB of CSS is downloaded but never applied on this page.

3 KiB could be saved by minifying JavaScript.

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB JavaScript is shipped twice across bundles.

Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.8 MB in 235 requests on a phone: images 1.9 MB (16), scripts 918 KiB (86) and other files 763 KiB (100). Under 2 MB keeps phones on slow connections fast.

keurig-nya-hero-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 tap targets are too small or too close together to hit reliably with a finger.

1 element hidden from screen readers can still receive keyboard focus.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

9 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h4, h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“Organic Coffee with Superfoods” and “Now made for your Keurig!”). One clear main headline is easier for people and search engines.

Your meta description is 301 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 90 pages on notyouraverage.coffee and 5 external pages.

There is no https://notyouraverage.coffee/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://notyouraverage.coffee/products/limitless and https://notyouraverage.coffee/products/limitless-usa all use the title “Limitless Superfood Coffee – Not Your Average Coffee”. Search engines can't tell which page to show for a search, so each competes with the others.

https://notyouraverage.coffee/products/smart-caffeine-bundle, https://notyouraverage.coffee/pages/our-story, https://notyouraverage.coffee/pages/quiz, https://notyouraverage.coffee/collections/shop, https://notyouraverage.coffee/pages/test and https://notyouraverage.coffee/pages/maca-root have no meta description, so Google writes the search snippet from whatever text it finds.

https://notyouraverage.coffee/products/limitless and https://notyouraverage.coffee/products/limitless-usa use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://notyouraverage.coffee/products/limitless-usa, whose canonical is https://notyouraverage.coffee/products/limitless. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://notyouraverage.coffee/pages/our-story, https://notyouraverage.coffee/pages/quiz, https://notyouraverage.coffee/collections/shop, https://notyouraverage.coffee/pages/test and https://notyouraverage.coffee/pages/maca-root have no <h1> headline, so visitors and search engines get no clear main topic.

https://notyouraverage.coffee/products/limitless-usa took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

27 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'themeName')”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 946 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.