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nova-pharma.com website review
Visit site (opens in a new tab)Reviewed 10 November 202615 issues · 72 checks
This review found 15 issues worth fixing on nova-pharma.com, 4 of them high impact, across 72 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,079 of 99,177 reviewed websitesbeats 97%
- #990 of 54,290 online storesbeats 97%
- #957 of 49,256 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 118 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 134 ms |
| Jun 20, 2026 | 136 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 134 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 131 ms |
| Sep 5, 2026 | 133 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 139 ms |
| Oct 10, 2026 | 143 ms |
| Oct 17, 2026 | 144 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 137 ms |
| Nov 7, 2026 | 131 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 80
80/100Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.
1,556 HTML elements
The page has 1,556 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
100 ms · 35 KiB8 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).
8 third-party services on the page
8 third-party services load with your homepage (jQuery CDN, Shopify and Cloudflare CDN and others), adding 331 KiB and 42 ms of main-thread time.
Improve image delivery
55 KiB9 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
23 KiBAbout 23 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 96 ms of it running JavaScript. That is comfortably low.
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 5.1 s
5.1 sThe page becomes fully interactive after 5.1 s. Good is under 3.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 118 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 133 ms
133 msReal visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 426 ms
426 msReal visitors wait 426 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 2.0 s
2.0 sVisually, the page fills in at 2.0 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image in older formats
1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.3 g of CO₂ per visit
0.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.33 g of CO₂e: 40.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.2 MB in 111 requests
1.2 MBYour homepage downloads 1.2 MB in 111 requests on a phone: images 565 KiB (47), scripts 475 KiB (40) and HTML 70 KiB (1). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 80 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (189 characters)
Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.
105 internal links, 7 external
The homepage links to 105 pages on nova-pharma.com and 7 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Nova Pharma”.
Title: 61 characters
Your title is a healthy 61 characters: “Premium Canadian Supplements & Natural Vitamins | Nova Pharma”.
Canonical URL set
The canonical URL is https://nova-pharma.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nova-pharma.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (697 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://nova-pharma.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://nova-pharma.com/pages/whoweare has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
34 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 489 words of copy
The homepage carries about 489 words of visible text.
5 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Shop by Goal”, “Contact us” and “Shop”.
19 short forms
19 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, a star rating and 12 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nova-pharma.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Instafeed · Klaviyo Email Marketing Sms · Forms · loox.io · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 15 issues on nova-pharma.com, including 6 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.