novamd.com website review

About 912 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

18 files are served with short cache lifetimes, so returning visitors download them again (335 KiB).

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (rebuyengine.com, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.6 MB and 568 ms of main-thread time.

A phone's processor spends 2.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

rebuyengine.com costs a phone 135 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 161 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

5 images could be 47 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Empowering Women’s Wellness With Doctor-Formulated, Science…”.

The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

28 images have no width and height attributes, so the layout jumps as each one loads.

The layout shifts by 0.134 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 216 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 3.9 MB in 263 requests on a phone: scripts 2.0 MB (90), other files 807 KiB (114) and fonts 517 KiB (10). Under 2 MB keeps phones on slow connections fast.

7 images (707 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

8 images further down the page (708 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 133.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 6 characters: “NovaMD”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 236 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 34 pages on novamd.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://novamd.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://novamd.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://novamd.com/collections/shop/products/cellular-rewind-formula and https://novamd.com/products/cellular-rewind-formula all use the title “Cellular Rewind Formula – NovaMD”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://novamd.com/collections/shop, https://novamd.com/pages/contact, https://novamd.com/customer_authentication/redirect, https://novamd.com/policies/privacy-policy, https://novamd.com/policies/terms-of-service and https://novamd.com/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://novamd.com/collections/shop/products/cellular-rewind-formula and https://novamd.com/products/cellular-rewind-formula use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://novamd.com/collections/shop/products/cellular-rewind-formula, whose canonical is https://novamd.com/products/cellular-rewind-formula. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://novamd.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=283020491&Ver=2&mid=2ee0f213-3e96-4b59-8b9b-48056807f7f6&bo=1&sid=7925ab50da2611f1a2d755c4d38e2941&vid=7925ec50da2611f186143772b649bf5a&vids=1&msclkid=N&pi=918639831&l.

6 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 798 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.