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nrs3pl.com website review

Visit site (opens in a new tab)Reviewed 29 October 202643 issues · 89 checks

This review found 43 issues worth fixing on nrs3pl.com, 19 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.1 sMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.3 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
100 ms66 msMay 9Oct 2496 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202673 ms
May 16, 202670 ms
May 23, 202670 ms
May 30, 202671 ms
Jun 6, 202670 ms
Jun 13, 202671 ms
Jun 20, 202677 ms
Jun 27, 202679 ms
Jul 4, 202683 ms
Jul 11, 202687 ms
Jul 18, 202683 ms
Jul 25, 202683 ms
Aug 1, 202679 ms
Aug 8, 202679 ms
Aug 15, 202683 ms
Aug 22, 202685 ms
Aug 29, 202684 ms
Sep 5, 202683 ms
Sep 12, 202683 ms
Sep 19, 202688 ms
Sep 26, 202691 ms
Oct 3, 202694 ms
Oct 10, 202692 ms
Oct 17, 202693 ms
Oct 24, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nrs3pl.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nrs3pl.com at 0.4 s0.4 s
  2. nrs3pl.com at 0.9 s0.9 s
  3. nrs3pl.com at 1.3 s1.3 s
  4. nrs3pl.com at 1.8 s1.8 s
  5. nrs3pl.com at 2.2 s2.2 s
  6. nrs3pl.com at 2.7 s2.7 s
  7. nrs3pl.com at 3.1 s3.1 s
  8. nrs3pl.com at 3.6 s3.6 s

Speed

10 to fix31
  • Improve image delivery

    17.8 s · 5.5 MB

    13 images could be 5.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 17.8 s faster on a phone.

  • Reduce unused JavaScript

    5.0 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 334 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (334 KiB).

  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 2.2 MB and 1.8 s of main-thread time.

  • Google Tag Manager adds 638 ms

    638 ms

    Google Tag Manager costs a phone 638 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 572 ms

    572 ms

    YouTube costs a phone 572 ms of main-thread work and 977 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 400 ms. During a long task the page ignores taps.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 138 KiB

    About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    200 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.4 s

    8.4 s

    The first text or image appears after 8.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 48.8 s

    48.8 s

    Your largest element takes 48.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 48.8 s

    48.8 s

    The page becomes fully interactive after 48.8 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 73 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 12.7 MB in 98 requests

    12.7 MB

    Your homepage downloads 12.7 MB in 98 requests on a phone: images 10.4 MB (36), scripts 2.1 MB (27) and stylesheets 102 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 7 images over 500 KB

    7 images weigh 7.5 MB together. On a phone connection a single image that size takes seconds.

  • 10 images far larger than shown

    4.2 MB

    10 images are downloaded at several times the size a phone draws them, for example [email protected] at 2,176 px wide, shown at 390 px. Resized copies would save about 4.2 MB.

  • 21 images in older formats

    21 images (10.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (2.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.6 g of CO₂ per visit

    3.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.61 g of CO₂e: 433.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7385
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (26 elements)

    All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 64 internal links, 7 external

    The homepage links to 64 pages on nrs3pl.com and 7 external pages.

7 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “As your Supply Chain Experts & 3PL, NRS tackles your supply chain challenges with cost-effective solutions. Partner wit…”.

  • One H1 headline

    Your main headline reads: “Dependably Exceptional”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Welcome to NRS | Supply Chain Experts & 3PL”.

  • Canonical URL set

    The canonical URL is https://nrs3pl.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nrs3pl.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://nrs3pl.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (305 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages share a title

    https://nrs3pl.com/industries/retail-lifestyle, https://nrs3pl.com/industries/technology and https://nrs3pl.com/industries/automotive all use the title “Supply Chain Solutions for Retail | NRS, a Nationwide 3PL”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages share a meta description

    https://nrs3pl.com/industries/retail-lifestyle, https://nrs3pl.com/industries/technology and https://nrs3pl.com/industries/automotive use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    31 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 372 words of copy

    The homepage carries about 372 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN OUR TEAM”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Join Our Team”, “Contact Us” and “Learn More”.

  • Social proof on the page

    Social proof on the homepage: 4 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nrs3pl.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
WP Engine

Company

Founded
1953
Headquarters
North Bergen

Upkeep, stack, hiring and company data from programmable.info

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