nurojit.com website review

About 525 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

A phone's processor spends 4.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Shopify and heatmap.com and others), adding 1.7 MB and 1.0 s of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

15 files are served with short cache lifetimes, so returning visitors download them again (110 KiB).

Shopify costs a phone 265 ms of main-thread work and 986 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 285 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

The page has 2,603 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

1 image could be 25 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB JavaScript is shipped twice across bundles.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HOLISTIC WELLNESS.”.

The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

24 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 310 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 151 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.8 MB in 475 requests on a phone: scripts 1.6 MB (141), other files 1.5 MB (251) and images 421 KiB (28). Under 2 MB keeps phones on slow connections fast.

MobileVersionhero_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.

Table header text should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

<td> elements in a large <table> do not have table headers. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 16 characters: “American Express”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://nurojit.com/customsitemap, so Google discovers your pages only by following links.

Your <h1> is empty.

The homepage links to 66 pages on nurojit.com and 0 external pages.

https://nurojit.com/products/alpha-gummies-pdp-t and https://nurojit.com/products/raw-honey-shilajit-resin-more-than-just-sweet declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

/, https://nurojit.com/collections/all, https://nurojit.com/products/pure-himalayan-shilajit-resin, https://nurojit.com/products/sun-dried-shilajit-soft-gel, https://nurojit.com/products/alpha-gummies-pdp-t and https://nurojit.com/products/shilajit-ashwagandha-mushroom-1 and 9 others all use the title “American Express”. Search engines can't tell which page to show for a search, so each competes with the others.

https://nurojit.com/collections/all, https://nurojit.com/products/pure-himalayan-shilajit-resin, https://nurojit.com/products/sun-dried-shilajit-soft-gel, https://nurojit.com/products/alpha-gummies-pdp-t, https://nurojit.com/products/shilajit-ashwagandha-mushroom-1 and https://nurojit.com/products/she-lajit-honey-sticks and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://nurojit.com/pages/lab-test has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Shopify is not defined”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 2,123 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 29 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.