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nursenextdoor.com website review

Visit site (opens in a new tab)Reviewed 29 October 202637 issues · 88 checks

This review found 37 issues worth fixing on nursenextdoor.com, 15 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s3.6 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.2 s
May 16, 20264.2 s
May 23, 20264.3 s
May 30, 20264.1 s
Jun 6, 20264.1 s
Jun 13, 20264.2 s
Jun 20, 20264.2 s
Jun 27, 20264.2 s
Jul 4, 20264.1 s
Jul 11, 20264.0 s
Jul 18, 20263.9 s
Jul 25, 20263.8 s
Aug 1, 20263.8 s
Aug 8, 20263.7 s
Aug 15, 20263.7 s
Aug 22, 20263.8 s
Aug 29, 20263.9 s
Sep 5, 20264.2 s
Sep 12, 20264.3 s
Sep 19, 20264.3 s
Sep 26, 20264.3 s
Oct 3, 20264.3 s
Oct 10, 20264.1 s
Oct 17, 20264.0 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
133 ms101 msMay 9Oct 24107 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026121 ms
May 16, 2026123 ms
May 23, 2026126 ms
May 30, 2026129 ms
Jun 6, 2026127 ms
Jun 13, 2026126 ms
Jun 20, 2026125 ms
Jun 27, 2026120 ms
Jul 4, 2026125 ms
Jul 11, 2026126 ms
Jul 18, 2026122 ms
Jul 25, 2026121 ms
Aug 1, 2026120 ms
Aug 8, 2026119 ms
Aug 15, 2026121 ms
Aug 22, 2026122 ms
Aug 29, 2026121 ms
Sep 5, 2026117 ms
Sep 12, 2026111 ms
Sep 19, 2026105 ms
Sep 26, 2026106 ms
Oct 3, 2026110 ms
Oct 10, 2026110 ms
Oct 17, 2026110 ms
Oct 24, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nursenextdoor.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nursenextdoor.com at 0.4 s0.4 s
  2. nursenextdoor.com at 0.8 s0.8 s
  3. nursenextdoor.com at 1.2 s1.2 s
  4. nursenextdoor.com at 1.6 s1.6 s
  5. nursenextdoor.com at 2.0 s2.0 s
  6. nursenextdoor.com at 2.4 s2.4 s
  7. nursenextdoor.com at 2.8 s2.8 s
  8. nursenextdoor.com at 3.2 s3.2 s

Speed

12 to fix40
  • Use efficient cache lifetimes

    1.1 s · 9.9 MB

    16 files are served with short cache lifetimes, so returning visitors download them again (9.9 MB).

  • Reduce unused JavaScript

    5.0 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and ZenDesk and others), adding 12.0 MB and 1.2 s of main-thread time.

  • website-files.com adds 273 ms

    273 ms

    website-files.com costs a phone 273 ms of main-thread work and 10.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Google Tag Manager adds 375 ms

    375 ms

    Google Tag Manager costs a phone 375 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • ZenDesk adds 221 ms

    221 ms

    ZenDesk costs a phone 221 ms of main-thread work and 435 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 257 ms. During a long task the page ignores taps.

  • Improve image delivery

    253 KiB

    5 images could be 253 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,374 HTML elements

    The page has 2,374 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    170 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.4 s

    4.4 s

    Real visitors see the first content after 4.4 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 17.4 s

    17.4 s

    Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.5 s

    17.5 s

    The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 674 ms

    674 ms

    Scripts block taps and scrolling for 674 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 501 ms

    501 ms

    Real visitors wait 501 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 121 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 12.7 MB in 119 requests

    12.7 MB

    Your homepage downloads 12.7 MB in 119 requests on a phone: media 9.7 MB (2), scripts 2.1 MB (51) and images 579 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    24 KiB

    1 image is downloaded at several times the size a phone draws it, for example 68fbfebf494634031b4c4796_7928f54b0161cfdf81b08e1d6cf8901c_Ve at 390 px wide, shown at 96 px. Resized copies would save about 24 KiB.

  • 3 images in older formats

    3 images (139 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.6 g of CO₂ per visit

    3.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.61 g of CO₂e: 433.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8591
  • 8 buttons without a name

    8 buttons have no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (64 elements)

    All page content should be contained by landmarks: 64 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • 3 H1 headlines

    There are 3 <h1> headlines (“24/7 Connected to our Care Team.”, “Personalized In-Home Care Services” and “Looks like you are visiting from the UK”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 79 internal links, 21 external

    The homepage links to 79 pages on nursenextdoor.com and 21 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Looking for top rated 24/7 in-house care services in USA & Canada? Book your Free Consultation with our licensed & pers…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “24/7 Professional In-Home Care Services - Nurse Next Door”.

  • Canonical URL set

    The canonical URL is https://www.nursenextdoor.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nursenextdoor.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.nursenextdoor.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,461 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    16 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,442 words of copy

    The homepage carries about 1,442 words of visible text.

7 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Start a Franchise”, “Get in Touch” and “Learn more”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 104 testimonial or review blocks, 3 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 10 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nursenextdoor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Company

Founded
2001
Headquarters
Vancouver

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on nursenextdoor.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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