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nustrips.com website review
Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 82 checks
This review found 33 issues worth fixing on nustrips.com, 10 of them high impact, across 82 checks. The most urgent: page weight: 9.5 MB in 422 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #38,895 of 98,119 reviewed websitesbeats 55%
- #24,959 of 53,524 online storesbeats 47%
- #23,956 of 48,541 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.1 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 166 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 166 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 187 ms |
| Jun 27, 2026 | 174 ms |
| Jul 4, 2026 | 177 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 148 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 119 ms |
| Aug 22, 2026 | 119 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 122 ms |
| Sep 12, 2026 | 123 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 131 ms |
| Oct 31, 2026 | 133 ms |
| Nov 7, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.3 MB25 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Shopify and Google Tag Manager and others), adding 5.2 MB and 711 ms of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Shopify adds 151 ms
151 msShopify costs a phone 151 ms of main-thread work and 4.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
464 KiB35 files are served with short cache lifetimes, so returning visitors download them again (464 KiB).
Reduce unused JavaScript
30 ms · 347 KiBAbout 347 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 30 ms faster on a phone.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 21.0 s
21.0 sThe page becomes fully interactive after 21.0 s. Good is under 3.8 s.
First Contentful Paint: 5.5 s
5.5 sThe first text or image appears after 5.5 s on a phone. Good is under 1.8 s.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.5 s
5.5 sYour largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FREE SHIPPING ON ALL ORDERS ✦ 5X FASTER ABSORPTION ✦ DISSOL…”. Most of its time is element render delay (2.4 s).
Real-user TTFB: 801 ms
801 msReal visitors wait 801 ms for your server to start answering (75th percentile). Good is under 800 ms.
23 images without width and height
23 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 77 ms
77 msReal visitors wait 77 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 166 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 81 ms
81 msScripts block the page for only 81 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.5 MB in 422 requests
9.5 MBYour homepage downloads 9.5 MB in 422 requests on a phone: media 3.9 MB (2), images 2.2 MB (48) and other files 1.3 MB (264). Under 2 MB keeps phones on slow connections fast.
9 images in older formats
9 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (519 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
161 KiB3 images are downloaded at several times the size a phone draws them, for example nu_hero_vf.jpg at 1,641 px wide, shown at 390 px. Resized copies would save about 161 KiB.
About 2.7 g of CO₂ per visit
2.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.69 g of CO₂e: 323.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (89 elements)
All page content should be contained by landmarks: 89 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (8 characters)
Your title is only 8 characters: “NuStrips”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (167 characters)
Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
43 internal links, 4 external
The homepage links to 43 pages on nustrips.com and 4 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Your comeback starts on your tongue.”.
Canonical URL set
The canonical URL is https://nustrips.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nustrips.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://nustrips.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,587 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without an H1
https://nustrips.com/pages/cx_reviews and https://nustrips.com/products/sleep-in-a-strip have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 small tap target
1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 1,617 words of copy
The homepage carries about 1,617 words of visible text.
5 checks passed
22 calls to action
The homepage has 22 calls to action, for example “Shop”, “Try NuStrips Today” and “Shop Sleep”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 9 customer or partner logos and a star rating.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
35 cookies set on arrival
35Opening the homepage sets 35 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nustrips.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Maverick Ai Optimized Emails · Klaviyo Email Marketing Sms · Microsoft Clarity · Applovin Shop Integration · Aftersell · Upcart · snapchat.com · skiocheck.com · socialsnowball.io · octaneai.com · archive-digger.com · shopifyapps.com · onetext.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- San Francisco
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on nustrips.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.