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nustrips.com website review

Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 82 checks

This review found 33 issues worth fixing on nustrips.com, 10 of them high impact, across 82 checks. The most urgent: page weight: 9.5 MB in 422 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.0 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
197 ms109 msMay 23Nov 7137 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026166 ms
May 30, 2026170 ms
Jun 6, 2026166 ms
Jun 13, 2026179 ms
Jun 20, 2026187 ms
Jun 27, 2026174 ms
Jul 4, 2026177 ms
Jul 11, 2026156 ms
Jul 18, 2026148 ms
Jul 25, 2026138 ms
Aug 1, 2026126 ms
Aug 8, 2026120 ms
Aug 15, 2026119 ms
Aug 22, 2026119 ms
Aug 29, 2026121 ms
Sep 5, 2026122 ms
Sep 12, 2026123 ms
Sep 19, 2026137 ms
Sep 26, 2026137 ms
Oct 3, 2026136 ms
Oct 10, 2026129 ms
Oct 17, 2026129 ms
Oct 24, 2026131 ms
Oct 31, 2026133 ms
Nov 7, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nustrips.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nustrips.com at 1.2 s1.2 s
  2. nustrips.com at 2.4 s2.4 s
  3. nustrips.com at 3.7 s3.7 s
  4. nustrips.com at 4.9 s4.9 s
  5. nustrips.com at 6.1 s6.1 s
  6. nustrips.com at 7.3 s7.3 s
  7. nustrips.com at 8.6 s8.6 s
  8. nustrips.com at 9.8 s9.8 s

Speed

7 to fix61
  • Improve image delivery

    1.3 MB

    25 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Shopify and Google Tag Manager and others), adding 5.2 MB and 711 ms of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 151 ms

    151 ms

    Shopify costs a phone 151 ms of main-thread work and 4.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    464 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (464 KiB).

  • Reduce unused JavaScript

    30 ms · 347 KiB

    About 347 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 30 ms faster on a phone.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.0 s

    21.0 s

    The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

  • First Contentful Paint: 5.5 s

    5.5 s

    The first text or image appears after 5.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.5 s

    5.5 s

    Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FREE SHIPPING ON ALL ORDERS ✦ 5X FASTER ABSORPTION ✦ DISSOL…”. Most of its time is element render delay (2.4 s).

  • Real-user TTFB: 801 ms

    801 ms

    Real visitors wait 801 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 77 ms

    77 ms

    Real visitors wait 77 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 166 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 81 ms

    81 ms

    Scripts block the page for only 81 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 9.5 MB in 422 requests

    9.5 MB

    Your homepage downloads 9.5 MB in 422 requests on a phone: media 3.9 MB (2), images 2.2 MB (48) and other files 1.3 MB (264). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (519 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    161 KiB

    3 images are downloaded at several times the size a phone draws them, for example nu_hero_vf.jpg at 1,641 px wide, shown at 390 px. Resized copies would save about 161 KiB.

  • About 2.7 g of CO₂ per visit

    2.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.69 g of CO₂e: 323.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9090
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (89 elements)

    All page content should be contained by landmarks: 89 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is short (8 characters)

    Your title is only 8 characters: “NuStrips”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (167 characters)

    Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 43 internal links, 4 external

    The homepage links to 43 pages on nustrips.com and 4 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Your comeback starts on your tongue.”.

  • Canonical URL set

    The canonical URL is https://nustrips.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nustrips.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://nustrips.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,587 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    https://nustrips.com/pages/cx_reviews and https://nustrips.com/products/sleep-in-a-strip have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 small tap target

    1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 1,617 words of copy

    The homepage carries about 1,617 words of visible text.

5 checks passed
  • 22 calls to action

    The homepage has 22 calls to action, for example “Shop”, “Try NuStrips Today” and “Shop Sleep”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 9 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nustrips.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Maverick Ai Optimized Emails · Klaviyo Email Marketing Sms · Microsoft Clarity · Applovin Shop Integration · Aftersell · Upcart · snapchat.com · skiocheck.com · socialsnowball.io · octaneai.com · archive-digger.com · shopifyapps.com · onetext.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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