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nutri-paw.com website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 83 checks

This review found 37 issues worth fixing on nutri-paw.com, 10 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.8 sMay 16Oct 313.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.2 s
Jul 11, 20263.1 s
Jul 18, 20263.0 s
Jul 25, 20262.9 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Oct 24, 20263.4 s
Oct 31, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
353 ms194 msMay 16Oct 31260 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026212 ms
May 23, 2026213 ms
May 30, 2026214 ms
Jun 6, 2026219 ms
Jun 13, 2026220 ms
Jun 20, 2026218 ms
Jun 27, 2026219 ms
Jul 4, 2026222 ms
Jul 11, 2026221 ms
Jul 18, 2026242 ms
Jul 25, 2026272 ms
Aug 1, 2026296 ms
Aug 8, 2026335 ms
Aug 15, 2026332 ms
Aug 22, 2026324 ms
Aug 29, 2026313 ms
Sep 5, 2026294 ms
Sep 12, 2026287 ms
Sep 19, 2026278 ms
Sep 26, 2026266 ms
Oct 3, 2026261 ms
Oct 10, 2026254 ms
Oct 17, 2026252 ms
Oct 24, 2026256 ms
Oct 31, 2026260 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nutri-paw.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nutri-paw.com at 1.2 s1.2 s
  2. nutri-paw.com at 2.5 s2.5 s
  3. nutri-paw.com at 3.7 s3.7 s
  4. nutri-paw.com at 4.9 s4.9 s
  5. nutri-paw.com at 6.1 s6.1 s
  6. nutri-paw.com at 7.4 s7.4 s
  7. nutri-paw.com at 8.6 s8.6 s
  8. nutri-paw.com at 9.8 s9.8 s

Speed

13 to fix51
  • Reduce unused JavaScript

    1.5 s · 332 KiB

    About 332 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Main-thread work: 9.0 s

    A phone's processor spends 9.0 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, heatmap.com and alia-prod.com and others), adding 1.2 MB and 2.1 s of main-thread time.

  • Improve image delivery

    300 ms · 719 KiB

    22 images could be 719 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    500 ms · 63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • Shopify adds 421 ms

    421 ms

    Shopify costs a phone 421 ms of main-thread work and 629 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • heatmap.com adds 412 ms

    412 ms

    heatmap.com costs a phone 412 ms of main-thread work and 94 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 404 ms

    404 ms

    alia-prod.com costs a phone 404 ms of main-thread work and 18 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 389 ms

    389 ms

    Clarity costs a phone 389 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • trackcollect.com adds 255 ms

    255 ms

    trackcollect.com costs a phone 255 ms of main-thread work and 128 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,759 HTML elements

    The page has 1,759 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    250 ms · 137 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).

  • Duplicated JavaScript

    250 ms · 18 KiB

    18 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused CSS

    180 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 163 ms. During a long task the page ignores taps.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dog at home in natural daylight”.

  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 212 ms to 260 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 424 ms

    424 ms

    Scripts block taps and scrolling for 424 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.3 MB in 490 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 490 requests on a phone: other files 1.6 MB (310), scripts 1.3 MB (110) and images 905 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9394
  • 30 text elements with low contrast

    30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (61 elements)

    All page content should be contained by landmarks: 61 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • 3 H1 headlines

    There are 3 <h1> headlines (“NutriPaw”, “Effective, Tasty Supplements For Every Dog's Needs” and “Search”). One clear main headline is easier for people and search engines.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://nutri-paw.com/sitemap.xml, so Google discovers your pages only by following links.

  • 51 internal links, 2 external

    The homepage links to 51 pages on nutri-paw.com and 2 external pages.

5 checks passed
  • Title: 63 characters

    Your title is a healthy 63 characters: “NutriPaw - Adored By Dogs, Approved By Vets, Loved By Customers”.

  • Canonical URL set

    The canonical URL is https://nutri-paw.com/en-us.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://nutri-paw.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,057 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 4 pages without a meta description

    https://nutri-paw.com/en-us/collections/all, https://nutri-paw.com/en-us/collections/made-in-the-usa, https://nutri-paw.com/pages/nutripaw-collections-v3 and https://nutri-paw.com/en-us/collections/itch-skin-coat have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://nutri-paw.com/pages/nutripaw-collections-v3, whose canonical is https://nutri-paw.com/en-us/pages/nutripaw-collections-v3. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://nutri-paw.com/en-us/collections/all and https://nutri-paw.com/pages/nutripaw-collections-v3 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://nutri-paw.com/en-us/collections/all, https://nutri-paw.com/en-us/collections/made-in-the-usa and https://nutri-paw.com/en-us/collections/itch-skin-coat have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “WebSocket connection to 'wss://ws.hotjar.com/api/v2/client/ws?v=7&site_id=2061007' failed: Error in connection establis…”.

2 checks passed
  • Tap targets are thumb-sized

    33 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 817 words of copy

    The homepage carries about 817 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop now”, “Subscribe” and “Shop”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, 5 customer or partner logos, a star rating and “1.2M+ customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nutri-paw.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Gempages Builder · Essential Announcer · Buddha Mega Menu Navigation · Anviara Eu Widerruf · Judge Me Reviews · Kaching Bundles · Gempages Cro · Essential Announcement Bar · Self Serve Order Edit · Applovin Shop Integration · Freegifts · salessquad.co.uk · cloudfront.net · bogos.io · gelato.tech · revenuehunt.com · mysathi.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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