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nutri-paw.com website review
Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 83 checks
This review found 37 issues worth fixing on nutri-paw.com, 10 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,890 of 108,857 reviewed websitesbeats 82%
- #9,501 of 61,765 online storesbeats 79%
- #9,244 of 56,365 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.4 s |
| Oct 31, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 212 ms |
| May 23, 2026 | 213 ms |
| May 30, 2026 | 214 ms |
| Jun 6, 2026 | 219 ms |
| Jun 13, 2026 | 220 ms |
| Jun 20, 2026 | 218 ms |
| Jun 27, 2026 | 219 ms |
| Jul 4, 2026 | 222 ms |
| Jul 11, 2026 | 221 ms |
| Jul 18, 2026 | 242 ms |
| Jul 25, 2026 | 272 ms |
| Aug 1, 2026 | 296 ms |
| Aug 8, 2026 | 335 ms |
| Aug 15, 2026 | 332 ms |
| Aug 22, 2026 | 324 ms |
| Aug 29, 2026 | 313 ms |
| Sep 5, 2026 | 294 ms |
| Sep 12, 2026 | 287 ms |
| Sep 19, 2026 | 278 ms |
| Sep 26, 2026 | 266 ms |
| Oct 3, 2026 | 261 ms |
| Oct 10, 2026 | 254 ms |
| Oct 17, 2026 | 252 ms |
| Oct 24, 2026 | 256 ms |
| Oct 31, 2026 | 260 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.5 s · 332 KiBAbout 332 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, heatmap.com and alia-prod.com and others), adding 1.2 MB and 2.1 s of main-thread time.
Improve image delivery
300 ms · 719 KiB22 images could be 719 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Legacy JavaScript
500 ms · 63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.
Shopify adds 421 ms
421 msShopify costs a phone 421 ms of main-thread work and 629 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
heatmap.com adds 412 ms
412 msheatmap.com costs a phone 412 ms of main-thread work and 94 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 404 ms
404 msalia-prod.com costs a phone 404 ms of main-thread work and 18 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 389 ms
389 msClarity costs a phone 389 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
trackcollect.com adds 255 ms
255 mstrackcollect.com costs a phone 255 ms of main-thread work and 128 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,759 HTML elements
The page has 1,759 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
250 ms · 137 KiB20 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).
Duplicated JavaScript
250 ms · 18 KiB18 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 250 ms faster on a phone.
Reduce unused CSS
180 ms · 81 KiBAbout 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 163 ms. During a long task the page ignores taps.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.7 s
13.7 sYour largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dog at home in natural daylight”.
Time to Interactive: 15.4 s
15.4 sThe page becomes fully interactive after 15.4 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 212 ms to 260 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 424 ms
424 msScripts block taps and scrolling for 424 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 490 requests
4.3 MBYour homepage downloads 4.3 MB in 490 requests on a phone: other files 1.6 MB (310), scripts 1.3 MB (110) and images 905 KiB (35). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
30 text elements with low contrast
30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (61 elements)
All page content should be contained by landmarks: 61 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 46 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“NutriPaw”, “Effective, Tasty Supplements For Every Dog's Needs” and “Search”). One clear main headline is easier for people and search engines.
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://nutri-paw.com/sitemap.xml, so Google discovers your pages only by following links.
51 internal links, 2 external
The homepage links to 51 pages on nutri-paw.com and 2 external pages.
5 checks passed
Title: 63 characters
Your title is a healthy 63 characters: “NutriPaw - Adored By Dogs, Approved By Vets, Loved By Customers”.
Canonical URL set
The canonical URL is https://nutri-paw.com/en-us.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://nutri-paw.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,057 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
https://nutri-paw.com/en-us/collections/all, https://nutri-paw.com/en-us/collections/made-in-the-usa, https://nutri-paw.com/pages/nutripaw-collections-v3 and https://nutri-paw.com/en-us/collections/itch-skin-coat have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://nutri-paw.com/pages/nutripaw-collections-v3, whose canonical is https://nutri-paw.com/en-us/pages/nutripaw-collections-v3. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://nutri-paw.com/en-us/collections/all and https://nutri-paw.com/pages/nutripaw-collections-v3 have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://nutri-paw.com/en-us/collections/all, https://nutri-paw.com/en-us/collections/made-in-the-usa and https://nutri-paw.com/en-us/collections/itch-skin-coat have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
4 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “WebSocket connection to 'wss://ws.hotjar.com/api/v2/client/ws?v=7&site_id=2061007' failed: Error in connection establis…”.
2 checks passed
Tap targets are thumb-sized
33 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 817 words of copy
The homepage carries about 817 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
7 calls to action
The homepage has 7 calls to action, for example “Shop now”, “Subscribe” and “Shop”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks, 5 customer or partner logos, a star rating and “1.2M+ customers”.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nutri-paw.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Gempages Builder · Essential Announcer · Buddha Mega Menu Navigation · Anviara Eu Widerruf · Judge Me Reviews · Kaching Bundles · Gempages Cro · Essential Announcement Bar · Self Serve Order Edit · Applovin Shop Integration · Freegifts · salessquad.co.uk · cloudfront.net · bogos.io · gelato.tech · revenuehunt.com · mysathi.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on nutri-paw.com, including 22 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.