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nutridome.bg website review

Visit site (opens in a new tab)Reviewed 7 November 202635 issues · 84 checks

This review found 35 issues worth fixing on nutridome.bg, 15 of them high impact, across 84 checks. The most urgent: shopify adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
247 ms134 msMay 16Oct 31220 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026157 ms
May 23, 2026147 ms
May 30, 2026153 ms
Jun 6, 2026154 ms
Jun 13, 2026160 ms
Jun 20, 2026165 ms
Jun 27, 2026164 ms
Jul 4, 2026171 ms
Jul 11, 2026169 ms
Jul 18, 2026170 ms
Jul 25, 2026169 ms
Aug 1, 2026162 ms
Aug 8, 2026162 ms
Aug 15, 2026163 ms
Aug 22, 2026176 ms
Sep 12, 2026187 ms
Sep 19, 2026192 ms
Sep 26, 2026196 ms
Oct 3, 2026206 ms
Oct 10, 2026234 ms
Oct 17, 2026216 ms
Oct 24, 2026228 ms
Oct 31, 2026220 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nutridome.bg (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nutridome.bg at 0.4 s0.4 s
  2. nutridome.bg at 0.8 s0.8 s
  3. nutridome.bg at 1.1 s1.1 s
  4. nutridome.bg at 1.5 s1.5 s
  5. nutridome.bg at 1.9 s1.9 s
  6. nutridome.bg at 2.3 s2.3 s
  7. nutridome.bg at 2.6 s2.6 s
  8. nutridome.bg at 3.0 s3.0 s

Speed

12 to fix29
  • Shopify adds 1.2 s

    1.2 s

    Shopify costs a phone 1.2 s of main-thread work and 297 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.8 s

    A phone's processor spends 7.8 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,728 HTML elements

    The page has 5,728 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Facebook and others), adding 1.6 MB and 2.5 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 712 KiB

    About 712 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 895 ms

    895 ms

    Google Tag Manager costs a phone 895 ms of main-thread work and 908 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 327 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (327 KiB).

  • Facebook adds 321 ms

    321 ms

    Facebook costs a phone 321 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 307 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 35 KiB

    35 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    57 KiB

    1 image could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BLACK MONTH СТАРТИРА”.

  • Time to Interactive: 20.4 s

    20.4 s

    The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.282

    0.282

    The layout shifts by 0.282 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user INP: 211 ms

    211 ms

    Real visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 157 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 807 ms

    807 ms

    Real visitors wait 807 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • 31 images without width and height

    31 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 253 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 253 requests on a phone: scripts 1.9 MB (79), other files 808 KiB (108) and images 628 KiB (54). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 124.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • 21 tap targets too small

    21 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    11 elements hidden from screen readers can still receive keyboard focus.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (33 elements).

2 checks passed
  • Every image has alt text

    All 210 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 651 internal links, 29 external

    The homepage links to 651 pages on nutridome.bg and 29 external pages.

8 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Открий NUTRIDOME – онлайн магазин за козметика, аксесоари и хранителни добавки. Тук ще намериш внимателно подбрани прод…”.

  • One H1 headline

    Your main headline reads: “NUTRIDOME – първият магазин, който съчетава подхранваща козметика и хранителни добавки в готови решения”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Козметика - Нутрикозметика - Дермо - Дрогерия ✔️ Nutridome”.

  • Canonical URL set

    The canonical URL is https://nutridome.bg/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nutridome.bg/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (401 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nutridome.bg/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://nutridome.bg/apps/iwish has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages with very little text

    https://nutridome.bg/collections/grizha-za-liceto, https://nutridome.bg/apps/iwish, https://nutridome.bg/collections/lice, https://nutridome.bg/collections/dnevni-kremove, https://nutridome.bg/collections/noshchni-kremove and https://nutridome.bg/collections/kremove-za-lice-protiv-brchki and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'width')”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Only about 236 words

    The homepage has only about 236 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 47 short forms

    47 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 5 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nutridome.bg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Seowill Ai Seo · Elevar Conversion Tracking · Linkedoption · Klaviyo Email Marketing Sms · Judge Me Reviews · Frontend · Eu Ai Label

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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