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nutrifactor.com.pk website review

Visit site (opens in a new tab)Reviewed 31 October 202634 issues · 83 checks

This review found 34 issues worth fixing on nutrifactor.com.pk, 13 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.7 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.7 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
313 ms253 msMay 9Oct 24306 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026288 ms
May 16, 2026284 ms
May 23, 2026278 ms
May 30, 2026275 ms
Jun 6, 2026269 ms
Jun 13, 2026270 ms
Jun 20, 2026270 ms
Jun 27, 2026265 ms
Jul 4, 2026262 ms
Jul 11, 2026260 ms
Jul 18, 2026260 ms
Jul 25, 2026260 ms
Aug 1, 2026260 ms
Aug 8, 2026261 ms
Aug 15, 2026263 ms
Aug 22, 2026264 ms
Aug 29, 2026265 ms
Sep 5, 2026269 ms
Sep 12, 2026279 ms
Sep 19, 2026290 ms
Sep 26, 2026300 ms
Oct 3, 2026306 ms
Oct 10, 2026305 ms
Oct 17, 2026305 ms
Oct 24, 2026306 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nutrifactor.com.pk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nutrifactor.com.pk at 1.0 s1.0 s
  2. nutrifactor.com.pk at 2.0 s2.0 s
  3. nutrifactor.com.pk at 3.0 s3.0 s
  4. nutrifactor.com.pk at 4.0 s4.0 s
  5. nutrifactor.com.pk at 5.0 s5.0 s
  6. nutrifactor.com.pk at 6.1 s6.1 s
  7. nutrifactor.com.pk at 7.1 s7.1 s
  8. nutrifactor.com.pk at 8.1 s8.1 s

Speed

5 to fix65
  • Render-blocking requests

    1.4 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 9.7 s

    A phone's processor spends 9.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7,217 HTML elements

    The page has 7,217 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 384 KiB

    30 images could be 384 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Shopify, Judge.me and shop.app), adding 229 KiB and 50 ms of main-thread time.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Reduce unused JavaScript

    23 KiB

    About 23 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    2 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 9.1 s

    9.1 s

    The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 316 ms

    316 ms

    Real visitors wait 316 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 873 ms

    873 ms

    Real visitors wait 873 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 211 ms

    211 ms

    Scripts block taps and scrolling for 211 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 288 ms to 306 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

6 to fix33
  • 2 images over 500 KB

    2 images weigh 1.5 MB together. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    545 KiB

    1 image is downloaded at several times the size a phone draws it, for example Nutrifactor_Certifications.webp at 1,500 px wide, shown at 296 px. Resized copies would save about 545 KiB.

  • 21 images in older formats

    21 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • Page weight: 2.8 MB in 183 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 183 requests on a phone: images 2.0 MB (86), scripts 262 KiB (44) and HTML 204 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 10 images below the first screen load straight away

    10 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    Creatine_Mobile_19-05-2026.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 9091
  • Hidden but focusable

    45 elements hidden from screen readers can still receive keyboard focus.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7793
  • 28 links with vague text

    28 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 460 internal links, 7 external

    The homepage links to 460 pages on nutrifactor.com.pk and 7 external pages.

7 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Nutrifactor offers premium quality dietary supplements and healthcare products in Pakistan. Our vitamins & mineral form…”.

  • One H1 headline

    Your main headline reads: “Nutrifactor”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Nutrifactor | Pakistan's No.1 Vitamin Brand”.

  • Canonical URL set

    The canonical URL is https://www.nutrifactor.com.pk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nutrifactor.com.pk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,559 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.nutrifactor.com.pk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 159 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 72 small tap targets

    72 of 161 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,677 words of copy

    The homepage carries about 1,677 words of visible text.

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Register”, “Contact Us” and “Shop By Category”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 36 testimonial or review blocks and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nutrifactor.com.pk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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