Website review, no card needed
nutrishopusa.com website review
Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 87 checks
This review found 40 issues worth fixing on nutrishopusa.com, 14 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #53,240 of 104,764 reviewed websitesbeats 44%
- #34,462 of 58,694 online storesbeats 36%
- #32,917 of 53,459 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.3 s |
| Oct 31, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 123 ms |
| May 23, 2026 | 122 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 122 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 142 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 162 ms |
| Oct 24, 2026 | 160 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.8 s
4.7 s
5.6 s
6.6 s
7.5 s
Speed
Reduce unused JavaScript
5.9 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.9 s faster on a phone.
Use efficient cache lifetimes
3.4 s · 885 KiB35 files are served with short cache lifetimes, so returning visitors download them again (885 KiB).
Render-blocking requests
1.8 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.6 s
A phone's processor spends 8.6 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Shopify and elfsightcdn.com and others), adding 4.0 MB and 2.0 s of main-thread time.
Improve image delivery
250 ms · 1.0 MB7 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
alia-prod.com adds 446 ms
446 msalia-prod.com costs a phone 446 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 359 ms
359 msShopify costs a phone 359 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
elfsightcdn.com adds 257 ms
257 mselfsightcdn.com costs a phone 257 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
monkcommerce.app adds 194 ms
194 msmonkcommerce.app costs a phone 194 ms of main-thread work and 592 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,356 HTML elements
The page has 2,356 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 149 ms
149 msGoogle CDN costs a phone 149 ms of main-thread work and 411 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
230 ms · 66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 230 ms faster on a phone.
Legacy JavaScript
200 ms · 92 KiBPolyfills for old browsers add 92 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
17 KiB17 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 30.1 s
30.1 sYour largest element takes 30.1 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 37.7 s
37.7 sThe page becomes fully interactive after 37.7 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 123 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 923 ms
923 msReal visitors wait 923 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 458 ms
458 msScripts block taps and scrolling for 458 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.2 MB in 571 requests
8.2 MBYour homepage downloads 8.2 MB in 571 requests on a phone: scripts 3.3 MB (188), images 2.5 MB (31) and other files 1.8 MB (306). Under 2 MB keeps phones on slow connections fast.
About 2.3 g of CO₂ per visit
2.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.32 g of CO₂e: 278.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with role="none" or role="presentation" have conflicts
Elements with role="none" or role="presentation" have conflicts (1 element).
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 56 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (209 characters)
Your meta description is 209 characters; Google truncates after about 160, so the end of your pitch is cut.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
239 internal links, 22 external
The homepage links to 239 pages on nutrishopusa.com and 22 external pages.
7 checks passed
One H1 headline
Your main headline reads: “NUTRISHOP®”.
Title: 39 characters
Your title is a healthy 39 characters: “Nutrishop | Real Support. Real Results.”.
Canonical URL set
The canonical URL is https://www.nutrishopusa.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.nutrishopusa.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://www.nutrishopusa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without a meta description
https://www.nutrishopusa.com/collections/weight-management, https://www.nutrishopusa.com/collections/protein, https://www.nutrishopusa.com/collections/pre-workout, https://www.nutrishopusa.com/collections/general-health, https://www.nutrishopusa.com/collections/muscle-optimizers and https://www.nutrishopusa.com/collections/recovery-amino-acids and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
23 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 48 words
The homepage has only about 48 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
32 calls to action
The homepage has 32 calls to action, for example “Shop”, “Contact Us” and “Book Appointment”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 24 testimonial or review blocks, 2 customer or partner logos and “1,000,000+ CUSTOMERS”.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 13 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nutrishopusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 28 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Blockify Fraud Filter · Consentmo Gdpr · Klaviyo Email Marketing Sms · Microsoft Clarity · Triplewhale · Eg Auto Add To Cart · Powerful Form Builder · Pagefly Ai Page Builder · Sami B2b Lock · Region Restrictions · Countdown Timer · Simple Bundle · Gdpr Backpack · Outsell Cross Sell Upsell · Monk Free Gift With Purchase · Video Loop Hero · Wholesale Lock Hide Price · Aiod Automatic Discounts · Embed Contact Form · Restockrocket · widgetic.com · nice-team.net · loox.io · outsellapp.com · cloudfront.net · useifsapp.com · saincserv.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 130
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on nutrishopusa.com, including 24 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.