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nutshell.com website review

Visit site (opens in a new tab)Reviewed 20 October 202632 issues · 105 checks

This review found 32 issues worth fixing on nutshell.com, 10 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.6 s2.2 sMay 2Oct 173.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20263.0 s
May 16, 20263.3 s
May 23, 20264.3 s
May 30, 20265.2 s
Jun 6, 20265.2 s
Jun 13, 20265.0 s
Jun 20, 20264.4 s
Jun 27, 20264.3 s
Jul 4, 20264.3 s
Jul 11, 20264.3 s
Jul 18, 20264.2 s
Jul 25, 20264.0 s
Aug 1, 20263.7 s
Aug 8, 20263.7 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.5 s
Sep 19, 20263.8 s
Sep 26, 20263.7 s
Oct 3, 20263.5 s
Oct 10, 20263.2 s
Oct 17, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
337 ms163 msMay 2Oct 17196 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026242 ms
May 9, 2026243 ms
May 16, 2026247 ms
May 23, 2026292 ms
May 30, 2026307 ms
Jun 6, 2026317 ms
Jun 13, 2026297 ms
Jun 20, 2026244 ms
Jun 27, 2026241 ms
Jul 4, 2026256 ms
Jul 11, 2026266 ms
Jul 18, 2026281 ms
Jul 25, 2026261 ms
Aug 1, 2026228 ms
Aug 8, 2026219 ms
Aug 15, 2026187 ms
Aug 22, 2026183 ms
Aug 29, 2026191 ms
Sep 5, 2026195 ms
Sep 12, 2026222 ms
Sep 19, 2026243 ms
Sep 26, 2026236 ms
Oct 3, 2026234 ms
Oct 10, 2026207 ms
Oct 17, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix51
  • Reduce unused JavaScript

    4.5 s · 721 KiB

    About 721 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    650 ms · 162 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (162 KiB).

  • Improve image delivery

    350 ms · 52 KiB

    1 image could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (nlcdn.com, termly.io and Google Tag Manager and others), adding 1.2 MB and 282 ms of main-thread time.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 962 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • nlcdn.com adds 101 ms

    101 ms

    nlcdn.com costs a phone 101 ms of main-thread work and 442 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • VWO adds 40 ms

    40 ms

    VWO costs a phone 40 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 84 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 16.3 s

    16.3 s

    Your largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 6.9 s

    6.9 s

    The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 16.3 s

    16.3 s

    The page becomes fully interactive after 16.3 s. Good is under 3.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 305 ms

    305 ms

    Scripts block taps and scrolling for 305 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 188 ms

    188 ms

    Real visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 242 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 123 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 123 requests on a phone: scripts 1.6 MB (65), other files 306 KiB (23) and images 214 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8292
  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (59 elements)

    All page content should be contained by landmarks: 59 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h5, h3 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 102 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 92 internal links, 38 external

    The homepage links to 92 pages on nutshell.com and 38 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Nutshell provides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales te…”.

  • One H1 headline

    Your main headline reads: “Save time. Close deals.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Powerful & Easy-to-Use CRM for Small Businesses | Nutshell”.

  • Canonical URL set

    The canonical URL is https://www.nutshell.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, SoftwareApplication, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nutshell.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,206 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 34 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without an H1

    /ai-agents-category/notetaker-agents, /ai-agents-category/sales-agents, /ai-agents-category/workflow-agents and /ai-agents/prospectoriq-ai-agent have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    13 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (nutshell.com).

  • Valid certificate (55 days left)

    The certificate from Google Trust Services · WE1 verifies for nutshell.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://nutshell.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    nutshell.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    nutshell.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    nutshell.com was registered in May 1995 through 1API GmbH. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    nutshell.com is registered until May 2027.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 819 words of copy

    The homepage carries about 819 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start 14-day free trial” and “Book free demo”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Start 14-day free trial”, “Book free demo” and “Features & pricing”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 27 testimonial or review blocks, 3 customer or partner logos, a star rating, 17 trust badges and “5k+ companies”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be nutshell.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:52.0.99.132/32 ip4:52.204.229.23/32 include:_spf.google.com include:stspg-customer.com include:spf.recurly.c…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.debloat 1.3.0 → 1.4.0

Stack

CMS
WordPress
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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