nuupbeauty.com website review

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

Shopify costs a phone 1.0 s of main-thread work and 348 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 4.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Klaviyo and addons.business and others), adding 706 KiB and 1.4 s of main-thread time.

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

About 277 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

7 images could be 268 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 2,245 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

15 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).

10 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

About 27 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Lamelin Miracle NMN+PDRN Biotox Serum”.

The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

Real visitors wait 234 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

24 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 235 requests on a phone: media 2.4 MB (1), scripts 773 KiB (81) and images 702 KiB (39). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 166.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

The homepage links to 242 pages on nuupbeauty.com and 18 external pages.

There is no https://nuupbeauty.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://nuupbeauty.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://nuupbeauty.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://nuupbeauty.com/collections/all, https://nuupbeauty.com/customer_authentication/redirect and https://nuupbeauty.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://nuupbeauty.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 679 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.