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nxtrndusa.com website review

Visit site (opens in a new tab)Reviewed 10 November 202637 issues · 91 checks

This review found 37 issues worth fixing on nxtrndusa.com, 10 of them high impact, across 91 checks. The most urgent: page weight: 19.0 MB in 477 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.5 sMay 23Nov 72.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.7 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.7 s
Nov 7, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
148 ms107 msMay 23Nov 7143 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026112 ms
May 30, 2026118 ms
Jun 6, 2026123 ms
Jun 13, 2026128 ms
Jun 20, 2026129 ms
Jun 27, 2026127 ms
Jul 4, 2026127 ms
Jul 11, 2026127 ms
Jul 18, 2026127 ms
Jul 25, 2026127 ms
Aug 1, 2026125 ms
Aug 8, 2026127 ms
Aug 15, 2026129 ms
Aug 22, 2026130 ms
Aug 29, 2026135 ms
Sep 5, 2026136 ms
Sep 12, 2026136 ms
Sep 19, 2026133 ms
Sep 26, 2026130 ms
Oct 3, 2026129 ms
Oct 10, 2026130 ms
Oct 17, 2026133 ms
Oct 24, 2026136 ms
Oct 31, 2026138 ms
Nov 7, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nxtrndusa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nxtrndusa.com at 1.0 s1.0 s
  2. nxtrndusa.com at 1.9 s1.9 s
  3. nxtrndusa.com at 2.9 s2.9 s
  4. nxtrndusa.com at 3.8 s3.8 s
  5. nxtrndusa.com at 4.8 s4.8 s
  6. nxtrndusa.com at 5.7 s5.7 s
  7. nxtrndusa.com at 6.7 s6.7 s
  8. nxtrndusa.com at 7.6 s7.6 s

Speed

11 to fix73
  • Main-thread work: 6.6 s

    A phone's processor spends 6.6 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,249 HTML elements

    The page has 3,249 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 2.7 MB and 1.2 s of main-thread time.

  • Improve image delivery

    300 ms · 835 KiB

    36 images could be 835 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 770 KiB

    About 770 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    600 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Klaviyo adds 275 ms

    275 ms

    Klaviyo costs a phone 275 ms of main-thread work and 574 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 241 ms

    241 ms

    Shopify costs a phone 241 ms of main-thread work and 911 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 182 ms

    182 ms

    rebuyengine.com costs a phone 182 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 206 ms

    206 ms

    Google Tag Manager costs a phone 206 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 90 KiB

    About 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    130 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (130 KiB).

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 28.9 s

    28.9 s

    The page becomes fully interactive after 28.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 283 ms

    283 ms

    Scripts block taps and scrolling for 283 ms in total while the page loads. Good is under 200 ms.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 696 ms

    696 ms

    Real visitors wait 696 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 19.0 MB in 477 requests

    19.0 MB

    Your homepage downloads 19.0 MB in 477 requests on a phone: media 12.9 MB (2), images 2.5 MB (162) and scripts 2.1 MB (142). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    198 KiB

    3 images are downloaded at several times the size a phone draws them, for example DK-Scroll.jpg at 2,232 px wide, shown at 201 px. Resized copies would save about 198 KiB.

  • About 5.4 g of CO₂ per visit

    5.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.39 g of CO₂e: 646.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7889
  • 24 buttons without a name

    24 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 38 text elements with low contrast

    38 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (10 elements)

    Scrollable region must have keyboard access: 10 elements on the page fail this check, rated serious by axe-core.

  • 188 images without alt text

    188 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7791
  • Meta description is long (254 characters)

    Your meta description is 254 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 337 internal links, 7 external

    The homepage links to 337 pages on nxtrndusa.com and 7 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “NXTRND”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Football Equipment & Gear | NXTRND”.

  • Canonical URL set

    The canonical URL is https://nxtrndusa.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nxtrndusa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,344 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nxtrndusa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without an H1

    https://nxtrndusa.com/collections/mouthguards, https://nxtrndusa.com/collections/adult-football-gloves, https://nxtrndusa.com/collections/apparel, https://nxtrndusa.com/collections/all-socks and https://nxtrndusa.com/collections/visors have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 33 small tap targets

    33 of 125 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 26 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 988 words of copy

    The homepage carries about 988 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL GEAR”.

  • 83 calls to action

    The homepage has 83 calls to action, for example “Join Rewards & Earn Points”, “SHOP ALL336” and “SHOP BY COLOR358”.

  • 6 short forms

    6 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nxtrndusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gsc Countdown Timer · Klaviyo Email Marketing Sms · Sami B2b Lock · Microsoft Clarity · Tapcart Mobile App · Gorgias Live Chat Helpdesk · Wholesale Lock Hide Price · Swym Wishlist Plus · snapchat.com · googleapis.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Montreal

Upkeep, stack, hiring and company data from programmable.info

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