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nygaardbad.no website review

Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 78 checks

This review found 31 issues worth fixing on nygaardbad.no, 11 of them high impact, across 78 checks. The most urgent: trust Pilot adds 1.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
925 ms754 msMay 23Nov 7774 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026873 ms
May 30, 2026870 ms
Jun 6, 2026882 ms
Jun 13, 2026867 ms
Jun 20, 2026867 ms
Jun 27, 2026864 ms
Jul 4, 2026887 ms
Jul 11, 2026894 ms
Jul 18, 2026894 ms
Jul 25, 2026905 ms
Aug 1, 2026875 ms
Aug 8, 2026867 ms
Aug 15, 2026866 ms
Aug 22, 2026863 ms
Aug 29, 2026877 ms
Sep 5, 2026894 ms
Sep 12, 2026889 ms
Sep 19, 2026854 ms
Sep 26, 2026824 ms
Oct 3, 2026809 ms
Oct 10, 2026793 ms
Oct 17, 2026807 ms
Oct 24, 2026800 ms
Oct 31, 2026785 ms
Nov 7, 2026774 ms
Real-visitor tap response (INP)75th percentile, phones
98 ms81 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202683 ms
May 30, 202687 ms
Jun 6, 202693 ms
Jun 13, 202695 ms
Jun 20, 202695 ms
Jun 27, 202695 ms
Jul 4, 202695 ms
Jul 11, 202694 ms
Jul 18, 202690 ms
Jul 25, 202689 ms
Aug 1, 202688 ms
Aug 8, 202690 ms
Aug 15, 202694 ms
Aug 22, 202695 ms
Aug 29, 202696 ms
Sep 5, 202696 ms
Sep 12, 202696 ms
Sep 19, 202695 ms
Sep 26, 202695 ms
Oct 3, 202694 ms
Oct 10, 202691 ms
Oct 17, 202694 ms
Oct 24, 202693 ms
Oct 31, 202694 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nygaardbad.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nygaardbad.no at 1.0 s1.0 s
  2. nygaardbad.no at 2.0 s2.0 s
  3. nygaardbad.no at 3.0 s3.0 s
  4. nygaardbad.no at 3.9 s3.9 s
  5. nygaardbad.no at 4.9 s4.9 s
  6. nygaardbad.no at 5.9 s5.9 s
  7. nygaardbad.no at 6.9 s6.9 s
  8. nygaardbad.no at 7.9 s7.9 s

Speed

10 to fix74
  • Trust Pilot adds 1.6 s

    1.6 s

    Trust Pilot costs a phone 1.6 s of main-thread work and 3.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,371 HTML elements

    The page has 3,371 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Trust Pilot, Google Tag Manager and Clarity and others), adding 4.5 MB and 2.2 s of main-thread time.

  • Use efficient cache lifetimes

    1.1 MB

    111 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused JavaScript

    563 KiB

    About 563 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 349 ms

    349 ms

    Google Tag Manager costs a phone 349 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 69 ms

    69 ms

    Shopify costs a phone 69 ms of main-thread work and 428 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    12 KiB

    2 images could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 30.0 s

    30.0 s

    The page becomes fully interactive after 30.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 445 ms

    445 ms

    Scripts block taps and scrolling for 445 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.11

    0.11

    The layout shifts by 0.11 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 83 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 218 ms

    218 ms

    Real visitors wait 218 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 6.2 MB in 693 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 693 requests on a phone: scripts 4.0 MB (183), other files 1.0 MB (338) and images 486 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Bw-banner-26_750x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 8995
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

2 checks passed
  • Every image has alt text

    All 64 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Nygaard Bad | Baderomsmøbler, toalett, speil og alt du trenger til bad”.

  • Meta description is long (169 characters)

    Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 152 internal links, 87 external

    The homepage links to 152 pages on nygaardbad.no and 87 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://nygaardbad.no/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nygaardbad.no/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,260 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nygaardbad.no/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://nygaardbad.no/collections/baderomsmobel, https://nygaardbad.no/collections/speil-1, https://nygaardbad.no/collections/servantbatteri-1, https://nygaardbad.no/collections/hoyskap-1, https://nygaardbad.no/collections/speilskap and https://nygaardbad.no/collections/dusjlosninger-1 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://nygaardbad.no/collections/baderomsmobel, https://nygaardbad.no/collections/servantbatteri-1, https://nygaardbad.no/collections/hoyskap-1, https://nygaardbad.no/collections/speilskap, https://nygaardbad.no/collections/dusjarmatur-batteri-og-kran and https://nygaardbad.no/collections/vegghengt-toalett-1 and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

2 checks passed
  • Tap targets are thumb-sized

    28 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,429 words of copy

    The homepage carries about 1,429 words of visible text.

2 checks passed
  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nygaardbad.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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